MKTG 4500 exam 2 – Serviss REVISED
ACTUAL Exam Questions and CORRECT
Answers
influencer marketing - CORRECT ANSWER - strategy to develop an awareness of content
you must:
- know your audience
- find relevant influencers
- identify success metrics
- set clear goals to measure success
- don't pay too much... understand ROI
- FTC regulates conditions for the disclosure of relationships between marketers and influencers
-ex. american express used them for 2 weeks and doubled their average number of daily viewers
Building an online community - CORRECT ANSWER - Takes time, effort, and often
resources
Repayment is a loyal group of followers
Possible results of an online community? - CORRECT ANSWER - Online community
activities can build good will and lea
d to word-of-
mouth support, donations, or purchases
Provide brand support, especially when problems arise
Social media: - CORRECT ANSWER - conversation and interaction
,between
people online.
total number of active social media users - CORRECT ANSWER - 3.725 billion
_______is the most popular social media site on the Internet. - CORRECT ANSWER -
Facebook
fundraising on social media - CORRECT ANSWER - join or guide conversations to shape
the perception of your brand
build communities of like-minded people and use their connections
share successes in your field
ex: ALS ice bucket challenge
social business - CORRECT ANSWER - has adopted social communications in aspects of
internal operations and of dealing with external customers and partners
benefits:
- people more likely to trust employees
- employee-generated content is more effective
- employee advocacy: increase visibility, brand recognition, brand loyalty
social media to increase productivity - CORRECT ANSWER - ex: Slack for business
collaboration; uses bots to automate personal activities
good communication - CORRECT ANSWER - interactive
, on platforms the target audience uses
uses language the target audience uses
open, transparent, authentic
Types of SM - CORRECT ANSWER - communication, social networking- blogs, social
network
events- local groups
collaboration (wikis, social news)
multimedia sharing (photo, videos, music)
entertainment (virtual worlds, game sharing)
review options (product, business, Q&A)
social media marketing strategy process - CORRECT ANSWER - listen > communicate>
engage > collaborate
paid media - CORRECT ANSWER - traditional advertising, requires direct pay for
insertion
frequency - CORRECT ANSWER - number of times a person is exposed to a promotional
message
owned media - CORRECT ANSWER - brand pages on social media platforms
ACTUAL Exam Questions and CORRECT
Answers
influencer marketing - CORRECT ANSWER - strategy to develop an awareness of content
you must:
- know your audience
- find relevant influencers
- identify success metrics
- set clear goals to measure success
- don't pay too much... understand ROI
- FTC regulates conditions for the disclosure of relationships between marketers and influencers
-ex. american express used them for 2 weeks and doubled their average number of daily viewers
Building an online community - CORRECT ANSWER - Takes time, effort, and often
resources
Repayment is a loyal group of followers
Possible results of an online community? - CORRECT ANSWER - Online community
activities can build good will and lea
d to word-of-
mouth support, donations, or purchases
Provide brand support, especially when problems arise
Social media: - CORRECT ANSWER - conversation and interaction
,between
people online.
total number of active social media users - CORRECT ANSWER - 3.725 billion
_______is the most popular social media site on the Internet. - CORRECT ANSWER -
fundraising on social media - CORRECT ANSWER - join or guide conversations to shape
the perception of your brand
build communities of like-minded people and use their connections
share successes in your field
ex: ALS ice bucket challenge
social business - CORRECT ANSWER - has adopted social communications in aspects of
internal operations and of dealing with external customers and partners
benefits:
- people more likely to trust employees
- employee-generated content is more effective
- employee advocacy: increase visibility, brand recognition, brand loyalty
social media to increase productivity - CORRECT ANSWER - ex: Slack for business
collaboration; uses bots to automate personal activities
good communication - CORRECT ANSWER - interactive
, on platforms the target audience uses
uses language the target audience uses
open, transparent, authentic
Types of SM - CORRECT ANSWER - communication, social networking- blogs, social
network
events- local groups
collaboration (wikis, social news)
multimedia sharing (photo, videos, music)
entertainment (virtual worlds, game sharing)
review options (product, business, Q&A)
social media marketing strategy process - CORRECT ANSWER - listen > communicate>
engage > collaborate
paid media - CORRECT ANSWER - traditional advertising, requires direct pay for
insertion
frequency - CORRECT ANSWER - number of times a person is exposed to a promotional
message
owned media - CORRECT ANSWER - brand pages on social media platforms
