MKTG 4500 exam 3 – Serviss UPDATED ACTUAL Exam Questions and CORRECT Answers

MKTG 4500 exam 3 – Serviss UPDATED
ACTUAL Exam Questions and CORRECT
Answers
III. Both I and II - CORRECT ANSWER - Which of the following are business and
marketing strategies:


I. Individual segments targeted by value
II. Value proposition
product, price, channels, brand
III. Both I and II


TRUE - CORRECT ANSWER - 91 % of mobile users check email every day



TRUE - CORRECT ANSWER - Business users are expected to exchange 126 messages
per day by 2019


Broadcast, Spam (1st Generation) - CORRECT ANSWER - Attributes of
___________email evolution:
High Volume/low-cost
Send and forget
Generally not relevant


Permission Marketing (2nd Generation) - CORRECT ANSWER - Attributes of
___________ email evolution:
Responsible
Segmented
Usually relevant
Value Add

, Customer Engagement (3rd Generation) - CORRECT ANSWER - Attributes of
_____________email evolution:
Focus on the individual
Content personalized to recipient
True 1 to 1
Dialogue based
Closed loop\
Mail "worth Opening"


False. Permission Based - CORRECT ANSWER - Good email is SPAM



False. best as a part of retention and not acquisition - CORRECT ANSWER - Email is
more effective as a part of the customer acquisition strategy and not retention strategy.


Email - CORRECT ANSWER - This form of digital channels is more effective at retention
than others.


Integrate email and social media - CORRECT ANSWER - 1. Collect email addresses from
visitors to social media sites
2. Verify permission
3. Send permission-based email
4. Use ongoing communication to develop relationships
5. Enhance Relationships through customer dialogue


These steps help to


1. Gather customer data
2. Derive Customer insight