MKTG 4500 exam 2 – Serviss UPDATED
Exam Questions and CORRECT Answers
social media - CORRECT ANSWER - conversation and interaction between people
online; includes information, photos, and videos
content is generated as a conversation, with all participants able to upload, discuss, edit, or rate
influencer marketing - CORRECT ANSWER - strategy to develop awareness of content
successful influencer marketing:
- know your audience; find relevant influencers
- set clear goals to measure success
- identify success metrics
tips:
- don't pay too much. influencers expect direct payment today but understand ROI
- FTC regulates conditions for the disclosure of relationships between marketers and influencers
fundraising on social media - CORRECT ANSWER - join, guide, shape conversations to
shape the perception of your brand
build communities of like-minded people and use their connections
share successes in your field
ex: ALS ice bucket challenge
, social business - CORRECT ANSWER - has adopted social communications in all aspects
of internal operations and of dealing with external customers and partners
benefits of social business:
- people are more likely to trust employees
- employee-generated content is more effective
- employee advocacy: increases visibility, brand recognition, brand loyalty
good communication - CORRECT ANSWER - interactive
takes place on platforms the target audience uses
uses language the target audience uses
open, transparent, authentic
types of social media - CORRECT ANSWER - communication social networking
- blogs
events
- local groups
- personal
collaboration
- wikis
- social bookmarking
- social news
Exam Questions and CORRECT Answers
social media - CORRECT ANSWER - conversation and interaction between people
online; includes information, photos, and videos
content is generated as a conversation, with all participants able to upload, discuss, edit, or rate
influencer marketing - CORRECT ANSWER - strategy to develop awareness of content
successful influencer marketing:
- know your audience; find relevant influencers
- set clear goals to measure success
- identify success metrics
tips:
- don't pay too much. influencers expect direct payment today but understand ROI
- FTC regulates conditions for the disclosure of relationships between marketers and influencers
fundraising on social media - CORRECT ANSWER - join, guide, shape conversations to
shape the perception of your brand
build communities of like-minded people and use their connections
share successes in your field
ex: ALS ice bucket challenge
, social business - CORRECT ANSWER - has adopted social communications in all aspects
of internal operations and of dealing with external customers and partners
benefits of social business:
- people are more likely to trust employees
- employee-generated content is more effective
- employee advocacy: increases visibility, brand recognition, brand loyalty
good communication - CORRECT ANSWER - interactive
takes place on platforms the target audience uses
uses language the target audience uses
open, transparent, authentic
types of social media - CORRECT ANSWER - communication social networking
- blogs
events
- local groups
- personal
collaboration
- wikis
- social bookmarking
- social news
