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Unit 1 - Exploring Business

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BTEC Unit Exploring Business. Distinction level work. Learning aims: A and B (A.P1, A.P2, B.P3, A.M1, B.M2, AB.D1). Learning aim A: Explore the features of different businesses and analyse what makes them successfulAB.D1Evaluate the reasons for the success of two contrasting businesses, reflecting on evidence gathered. A.P1 Explain the features of two contrasting businesses. A.P2 Explain how two contrasting businesses are influenced by stakeholders. A.M1 Assess the relationship and communication with stakeholders of two contrasting businesses using independent research. Learning aim B: Investigate how businesses are organised B.P3 Explore the organisation structures, aims and objectives of two contrasting businesses. B.M2 Analyse how the structures of two contrasting businesses allow each to achieve its aims and objectives B.D1Evaluate the reasons for the success of two contrasting businesses, reflecting on evidence gathered.

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,Exploring Business Unit 1 Joy Wafula

Exploring business

Table of Contents
Introduction ………………………………………………………………………………………………………………………….. 4
P1. Explain the features of two contrasting businesses ……………………………………………………………….4
A. RSPCA (Royal Society for the Prevention of Cruelty to Animals) ………………………………………. 4
1.What is RSPCA?.................................................................................................................. 4
2. Features of RSPCA: Ownership and Liability ………….….…………………………………….……………... 5
3. Purpose ………………………………………………………..……………………………………….……………………… 5
4. Sector ………………………………………………………………………………………………………………….……….. 5

5. Scope of activities …………………………………………………………………………………………..……………. 5

6. Size ……………………………………………………………………………………………………………………..………… 6

7. Reasons for success ……………………………………………………………………………………………………….. 7

B. Coca Cola………………………………………………………………………………………………………………………………8

1. What is Coca Cola?.............................................................................................................8

2. Features of Coca Cola: Ownership and liability ………………………………………………………….………8

3. Purpose …………………………………………………………………………………………………………………..………9

4. Sector ………………………………………………………………………………………………………………..………….. 9

5. Scope of activities …………………………………………………………………………………………………………...9

6. Size ……………………………………………………………………………………………………………………………….10

7. Reasons of success …………………………………………………………………………………………………………10

P2. Explain how two contrasting business organizations are influenced by stakeholders……………11

RSPCA stakeholders …………………………………………………………………………………………………………..11

Donors and governments …………………………………………………………………………………………………..11

Employees and volunteers ………………………………………………………………………………..……………… 11

Board of trustees …………………………………………………………………………………..………………………… 12

Coca Cola stakeholders………………………………………………………………………………………..………….. 12

Internal stakeholders …….………………………………………………………………….………………..………….. 12

Shareholders ………………………………………………………………………………………………….………………. 12

Board of directors ……………………………………………………………………………………………….………….. 13

Employees ……………………………………………………………………………………………………….…………….. 13

External stakeholders ………………………………………………………………………………………….………….. 13

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, Exploring Business Unit 1 Joy Wafula
Customers and communities …………………………………………………………………………………………… 14

Governments and communities …………………………………………………………………………………..…. 14

Competitors and suppliers ……………………………………………………………………………………………... 15

M1. Assess the relationship and communication with stakeholders of two contrasting business
organizations ……………………………………………………………………………………………………………………..…. 15

RSPCA’s and Coca Cola’s relationship and communication with its stakeholders ……..…… 15

Internal stakeholders ………………………………………………………………………………………………..……. 16

External stakeholders ……………………………………………………………………………………………………… 17

P3. Explore the organization structures, aims and objectives of two contrasting business
organisations…………………………………………………………………………………………………………………………. 18

RSPCA organizational structure, aims and objectives …………………………………………………….. 18

Organizational structure …………………………………………………………………………………………………. 18

Aims and objectives ………………………………………………………………………………………………………… 20

Coca Cola’s organizational structure, aims and objectives ………………………………………………. 21

Organizational structure ……………………………………………………………………………………….…………. 21

Aims and objectives ………………………………………………………………………………………………………… 21

M2. Analyze how the structures of two contrasting business organisations allow each to achieve
its aims and objectives …………………………………………………………………………………………………………… 22

D1. Evaluate the reasons for the success of two contrasting business organisations …………..…. 23

Reasons for RSPCA’s and Coca Cola’s success ………………………………..………………………………… 23

Bibliography ……………………………………………………………………………………………………………………….…. 26




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