Questions and CORRECT Answers
Steve has been tasked with the job of outlining decisions about resource allocation, priorities,
and action steps that are necessary to reach one of his company's strategic goals. What is Steve
developing?
A. strategic plan
B. operational plan
C. strategic mission
D. tactical plan - CORRECT ANSWER -A
What is true of a tactical plan?
A. It involves front-line managers.
B. It has a longer time horizon than a strategic plan.
C. It is primarily concerned with deciding what to do.
D. It is developed to implement specific parts of a strategic plan. - CORRECT ANSWER -
D
The planning process takes place within a(n) ___ context.
A. environmental
B. functional
C. planning
D. Operational - CORRECT ANSWER -A
In Pleasantville, JJ's Auto Repair is where most residents go for any type of car repair. Inspired
by his entrepreneurial son, JJ has decided to open a detailing shop on adjoining property. If JJ
elected to open an auto repair shop in the neighboring county, he would be expanding his ___.
A. business scope
B. operational goals
C. distinctive competence
,D. effective strategies - CORRECT ANSWER -A
___ is the set of strategic alternatives from which an organization chooses as it manages its
operations simultaneously across several industries and several markets.
A. Business-level strategy
B. Effective strategy
C. Resource strategy
D. Corporate-level strategy - CORRECT ANSWER -D
Lighthouse Cinema has enjoyed a successful history in the town of Battle Ridge, VA. Despite the
growth of multiplex theaters in most population centers, Lighthouse Cinema has remained a
popular entertainment option for the surrounding area, but sales have been stagnant over the past
few years. A national theater chain recently announced that it will build a 10-theater facility on
the outskirts of Battle Ridge. This development calls for Lighthouse Cinema to pursue a strategy
that will ___.
A. revise internal operating procedures
B. pursue new investment opportunities
C. narrow the target market
D. neutralize the impending threat - CORRECT ANSWER -D
An organizational _______is an area that increases the difficulty of an organizationperforming at
a high level.
A. weakness
B. strength
C. threat
D. strategy - CORRECT ANSWER -B
When devising a new strategy, it is best to start with what?
A. a tactical plan
B. a SWOT analysis
, C. strategy formulation
D. an operational plan - CORRECT ANSWER -B
Lighthouse Cinema has enjoyed a successful history in the town of Battle Ridge, VA. Despite the
growth of multiplex theaters in most population centers, Lighthouse Cinema has remained a
popular entertainment option for the surrounding area, but sales have been stagnant over the past
few years. A national theater chain recently announced that it will build a 10-theater facility on
the outskirts of Battle Ridge. The owner of Lighthouse Cinema has learned that the new
competitor's prices will be 20% higher than his theater admissions. Consequently, Lighthouse
Cinema should strongly consider a business-level strategy based on ___.
A. differentiation
B. product life cycle
C. concentration on a specific market
D. cost leadership - CORRECT ANSWER -D
Product differentiation, low costs, and the development of new products or services are key to a
company's success at what stage of the product life cycle?
A. introduction
B. decline
C. diversification
D. growth - CORRECT ANSWER -B
Lighthouse Cinema has enjoyed a successful history in the town of Battle Ridge, VA. The movie
theater has remained a popular entertainment option for the surrounding area, but sales have been
stagnant over the past few years. The theater is currently in the ___ stage of the product life
cycle.
A. maturity
B. differentiation
C. growth
D. introduction - CORRECT ANSWER -A