MARK 4650S: Google Ad Fundamentals
Exam Questions and Answers
Why would an advertiser use site links? - Answers -To give customers quick access to
multiple pages of an advertiser's website
Negative keywords can help advertisers better target their ads by: - Answers -reducing
the number of irrelevant clicks
You can use Keyword Planner to identify: - Answers -The amount of traffic potential
keywords might get
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay? -
Answers -$1.26
Which ad extension would you use for an advertiser who has a chain of local
restaurants? - Answers -Location Extensions
Mary's campaign consistently meets its average daily budget. What should she do to
maximize her budget throughout the entire day? - Answers -Change the ad delivery
method from "Accelerated" to "Standard"
Your client noticed that his ad was disapproved for editorial reasons. Why is it important
for him to understand and abide by Google's advertising policies? - Answers -AdWords
policies can help ensure ads are useful, varied, relevant, and safe for web users
When people search for your client's watch repair business, they use very specific terms
like "vintage watch repairs". To show your ads for these searches, you'll want to use: -
Answers -Exact Match Keywords
You want to generate leads with your Google Ads campaign by encouraging people to
fill out an interest form on your website. What do you need to know to measure return
on investment (ROI) for this campaign? - Answers -How much you've spent on the
campaign compared to the value of leads generated
An e-commerce client wants her campaign to be more profitable. After calculating this
client's total profits from Google Ads, what can you do to start maximizing results for
profit? - Answers -Test different cost-per-click (CPC) bids
, In addition to how much the advertiser will pay, which two factors are decided by the
Google Ads auction? (Choose 2). - Answers -1. How quickly your landing page will load
once a user clicks on the ad
2. The design of the ad, including font and color
You would choose to advertise on the Search Network if you wanted to: - Answers -
reach customers while they're searching for your products or services
Which is a benefit of advertising online with Google Ads? - Answers -Advertisers can
choose how much they spend and only pay when someone clicks their ad
When building a keyword list for a Display Network campaign, you should do which of
the following: - Answers -Include keywords that are related to the websites your
customers visit
Your client gets more conversions from ads that appear to people in Tokyo. What
actions should you take to try and increase the number of conversions for this client? -
Answers -Use a location bid adjustment to increase bids for customers in Tokyo
How should an advertiser with stores in both India and Germany set up a Google Ads
account to target users in these different locations? - Answers -Create two separate
campaigns, each targeting one of these locations.
Caleb owns a music store and is creating an ad group for musical instrument rentals.
What would be the most appropriate landing page for his ad? - Answers -A page with
information on instrument rentals and a contact form
What happens as a result of a search campaign consistently meeting its daily budget? -
Answers -Missed potential ad impressions
Each campaign in your Google Ads account should have a single: - Answers -business
goal
Paige's Pet Store is deciding on keywords for a new Google Ads campaign. How should
Paige set up her Google Ads keywords? - Answers -Bundle similar keywords together in
one ad group based on common themes.
A standard Google Ads text ad is made up of: - Answers -A headline, a display URL,
and description text
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her
business? - Answers -Cost-per-acquisition (CPA)
When creating text ads to advertise a client's small chain of Italian restaurants, what
should you include in the ad text to make it compelling to potential customers? -
Answers -Include call-to-actions, such as "Find the nearest location"
Exam Questions and Answers
Why would an advertiser use site links? - Answers -To give customers quick access to
multiple pages of an advertiser's website
Negative keywords can help advertisers better target their ads by: - Answers -reducing
the number of irrelevant clicks
You can use Keyword Planner to identify: - Answers -The amount of traffic potential
keywords might get
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay? -
Answers -$1.26
Which ad extension would you use for an advertiser who has a chain of local
restaurants? - Answers -Location Extensions
Mary's campaign consistently meets its average daily budget. What should she do to
maximize her budget throughout the entire day? - Answers -Change the ad delivery
method from "Accelerated" to "Standard"
Your client noticed that his ad was disapproved for editorial reasons. Why is it important
for him to understand and abide by Google's advertising policies? - Answers -AdWords
policies can help ensure ads are useful, varied, relevant, and safe for web users
When people search for your client's watch repair business, they use very specific terms
like "vintage watch repairs". To show your ads for these searches, you'll want to use: -
Answers -Exact Match Keywords
You want to generate leads with your Google Ads campaign by encouraging people to
fill out an interest form on your website. What do you need to know to measure return
on investment (ROI) for this campaign? - Answers -How much you've spent on the
campaign compared to the value of leads generated
An e-commerce client wants her campaign to be more profitable. After calculating this
client's total profits from Google Ads, what can you do to start maximizing results for
profit? - Answers -Test different cost-per-click (CPC) bids
, In addition to how much the advertiser will pay, which two factors are decided by the
Google Ads auction? (Choose 2). - Answers -1. How quickly your landing page will load
once a user clicks on the ad
2. The design of the ad, including font and color
You would choose to advertise on the Search Network if you wanted to: - Answers -
reach customers while they're searching for your products or services
Which is a benefit of advertising online with Google Ads? - Answers -Advertisers can
choose how much they spend and only pay when someone clicks their ad
When building a keyword list for a Display Network campaign, you should do which of
the following: - Answers -Include keywords that are related to the websites your
customers visit
Your client gets more conversions from ads that appear to people in Tokyo. What
actions should you take to try and increase the number of conversions for this client? -
Answers -Use a location bid adjustment to increase bids for customers in Tokyo
How should an advertiser with stores in both India and Germany set up a Google Ads
account to target users in these different locations? - Answers -Create two separate
campaigns, each targeting one of these locations.
Caleb owns a music store and is creating an ad group for musical instrument rentals.
What would be the most appropriate landing page for his ad? - Answers -A page with
information on instrument rentals and a contact form
What happens as a result of a search campaign consistently meeting its daily budget? -
Answers -Missed potential ad impressions
Each campaign in your Google Ads account should have a single: - Answers -business
goal
Paige's Pet Store is deciding on keywords for a new Google Ads campaign. How should
Paige set up her Google Ads keywords? - Answers -Bundle similar keywords together in
one ad group based on common themes.
A standard Google Ads text ad is made up of: - Answers -A headline, a display URL,
and description text
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her
business? - Answers -Cost-per-acquisition (CPA)
When creating text ads to advertise a client's small chain of Italian restaurants, what
should you include in the ad text to make it compelling to potential customers? -
Answers -Include call-to-actions, such as "Find the nearest location"
