ASU - INFORMATION TECHNOLOGY FINAL Exam (solved)

TRUE * ANSWER T/F: It is possible that a network may have both same-side and cross-side benefits. ALL OF THESE CHOICES: (MOVE EARLY STRATEGY, SUBSIDZE ADOPTION, BACKWARD COMPATIBILITY, ENCOURAGE THE DEVELOPMENT OF COMPLEMENTARY GOODS) * ANSWER What factors can help a firm establish network effects? (select all that apply) TWO -SIDED; CROSS-SIDE * ANSWER In ________ markets, users gain benefits from interacting with a separate, complementary class of users. This is called _______ exchange benefit. OGLIOPOLY * ANSWER A market dominated by a small number of powerful sellers is called: KILO BYTE (KB); MEGA BYTE (MB), GIGA BYTE (GB), TERA BYTE (TB) * ANSWER Computers express data as bits that are either one or zero. Eight bits form a byte (B); a _____ is one thousand bytes; a ______ is one million bytes; a ______ is one billion bytes; and a ______ is one trillion bytes. ALL THE ABOVE CHOICES (EXCHANGE, STAYING POWER, COMPLEMENTARY BENEFITS) * ANSWER The value derived from network effects comes from three sources: ALL OF THESE CHOICES: (Chip performance per dollar doubles every eighteen months; The next generation of chips will be twice as fast in 18 months, but will cost the same as today's models; The next generation of chips will be half as expensive in 18 months but are the same speed as today's models; Strictly speaking, Moore's Law does not apply to other technology components, but other computing components (such as storage) are also seeing their price versus performance curves skyrocket exponentially) * ANSWER Which of the following apply to Moore's Law? (select all that apply) RAM * ANSWER Volatile memory requires power to maintain stored information. Examples of volatile memory include: HALO EFFECT * ANSWER The tendency for an impression created in one area to influence the opinion in another area is called: THE HALO EFFECT * ANSWER "Sasha scores an 'A' on every one of her tests. I bet she could be a good student leader." This is an example of: NETWORK EFFECTS * ANSWER The larger and more active a wiki community, the more likely it is that content will be up-to-date and that errors will be quickly corrected. This is an example of _________. THESE CHOICES: WIKIPEDIA, AN ONLINE ENCYCLOPEDIA & LINUX, AN OPEN SOURCE COMPUTER OPERATING SYSTEM * ANSWER Examples of peer-production include: (select all that apply) ALL OF THESE CHOICES: (Blog comments can be a hotbed for spam; Workers can be fired due to inappropriate posts; They are a medium to rapidly distribute ideas and information; fake "praise posts" can be created by corporations). * ANSWER The downsides of blogs include: (select all that apply) THESE CHOICES: (Be diverse, so that participants bring different pieces of information to the table; Be decentralized, so that no one at the top is dictating the crowd's answer; Be independent, so that everyone focuses on information rather than the opinions of others) * ANSWER What criteria ensures the wisdom of the crowd works? (select all that apply) ALL THESE CHOICES: (The Stock Market; The outcome of political campaigns; The outcome of economic events; The outcome of clinical trials for a development drugs) * ANSWER Prediction markets can be used in: (select all that apply) FALSE * ANSWER T/F: Location-based services are increasingly combining geolocated data with social media. Users are always in control of sharing location data, and these services pose no security or privacy issues. THESE CHOICES: (your phone's global positioning system (GPS), triangulation from nearby cell phone towers, proximity to neighboring Wi-Fi hotspots) * ANSWER Computing devices increasingly know where you are, with the physical location determined by: (select all that apply) ALL THESE CHOICES: (Build reputation, Attract clients, Connect with like-minded business professionals, Create a direct line of communication to customers) * ANSWER Social Media is used in business to: (select all that apply) THE AVAILABILITY HEURISTIC * ANSWER _____ is a mental shortcut that relies on the most immediate examples that might come to mind evaluating a decision. It operates on the notion that if you can recall it, it must be important. ALL OF THESE CHOICES (Decide how to decide up front; Think through how you're going to make the decision before you go to make the decision; Challenge the information you get correct; Do your own analysis) * ANSWER How can you debias the framing effect? (select all that apply) ______ comes about when we make judgments about the probability of an event under uncertainty. * ANSWER REPRESENTATIVE HEURISTIC FALSE * ANSWER T/F: Bob wins the lottery. Since he knows the overall probability of winning the lottery is really low, he does not bother buying another ticket. This is an example of Base Rate Fallacy. NETWORK EFFECTS; SWITICHING COSTS * ANSWER Facebook's key resources for competitive advantage are ______ and _______. THESE CHOICES: (A free rider problem where firms mooch off Facebook's infrastructure without offering much in return; Weakening of data as a strategic asset; Security issues in apps leading to backdoor access to users' private data) * ANSWER Facebook allows third-party developers to create all sorts of apps to access Facebook data. This can lead to the following issues for Facebook: (select all that apply) DARK WEB * ANSWER Sites that cannot be indexed by Google and other search engines are referred to as _______. TRUE * ANSWER T/F: Google's "trick" is matchmaking: pairing Internet surfers with advertisers and taking a cut along the way. ALL OF THESE CHOICES: (IP ADDRESS, WI-FI HOTSPOTS, GPS, CELL TOWERS) * ANSWER Geotargeting occurs when computer systems identify a user's physical location for the purpose of delivering tailored ads or other content. Geotargetting can be done based on: (select all that apply) FALSE * ANSWER T/F: Global growth is always profitable. Once you have acquired global users, you can always make money from them. SOCIAL GRAPH * ANSWER At the heart of Facebook's appeal is the _______, which refers to Facebook's ability to collect, express, and leverage the connections between the site's users. It links how users are connected to other users, and captures information about tagged photos, comments, group membership, and apps installed. PLATFORM; NETWORK EFFECTS * ANSWER Facebook's ______ allows the firm to further leverage the ________. Developers creating applications create complementary benefits that have the potential to add value to Facebook beyond what the firm itself provides to its users. CAN WE EVEN GET THE DATA WE NEED? WHERE CAN THIS DATA BE OBTAINED FROM? * ANSWER Data sourcing pertains to which of the following questions? WHAT DATA IS NEEDED TO COMPETE ON ANALYTICS AND TO MEET OUR CURRENT AND FUTURE GOALS? * ANSWER Data relevance pertains to which of the following questions? AN ORGANIZED COLLECTION OF DATA, GENERALLY STORED AND ACCESSED ELECTRONICALLY FROM A COMPUTER SYSTEM. * ANSWER What is a database? A SOFTWARE PACKAGE DESIGNED TO DEFINE, MANIPULATE, RETRIEVE AND MANAGE DATA IN A DATABASE * ANSWER What is a Database Management System? WHAT RULES AND PROCESSES ARE NEEDED TO MANAGE DATA FROM ITS CREATION THROUGH ITS RETIREMENT? * ANSWER Data governance pertains to which of the following questions? TECHNOLOGY, DATA * ANSWER Anyone can acquire _________, but ____________ is oftentimes considered a defensible source of competitive advantage. FALSE * ANSWER T/F: Speech, images, and natural language data are examples of structured data. TRUE * ANSWER T/F: The use of frameworks and being compliant is not equal to security. Security is about trade-offs, both economic and intangible. Firms need to understand their assets and risks in order to best allocate resources and address needs. TRUE * ANSWER T/F: Organizations typically pull data together from a variety of sources including: enterprise software systems, surveys and focus groups, partner firms, data from aggregator firms, and public data from the internet.