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TheTradeDesk: Advertising Concepts Correctly Answered Questions| UpToDate | Already Graded A+
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The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False : True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel : A It's important to have measurable conversions at all levels of the purchase funnel. True False : True 2 | P a g e Line item-based systems require you to create a different permutation for every bidding scenario, which limits the amount of time you can spend on optimizing. True False : True Line items are easier to optimize than bid factors. True False : Fals
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