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TheTradeDesk Correctly Answered Questions Pack| UpToDate | Already Graded A+ $20.49   Add to cart

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TheTradeDesk Correctly Answered Questions Pack| UpToDate | Already Graded A+

TheTradeDesk Correctly Answered Questions Pack| UpToDate | Already Graded A+

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TheTradeDesk: Intro to Programmatic Correctly Answered Questions| UpToDate | Already Graded A+

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"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False : True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False : False A data management platform (DMP) helps you evaluate audience data by:...

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TheTradeDesk: Audience Activation Correctly Answered Questions| UpToDate | Already Graded A+

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A campaign's strategy depends on the sales cycle of the product being advertised. True False : True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False : True When should you start optimizing? Day 1 Day 7 Day 14 As soon as ther...

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TheTradeDesk: Campaign Success Correctly Answered Questions| UpToDate | Already Graded A+

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Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False : True WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers ...

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TheTradeDesk: Advertising Concepts Correctly Answered Questions| UpToDate | Already Graded A+

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The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False : True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase f...

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The Trade Desk EDGE: Marketing Foundations exam Correctly Answered Questions| UpToDate | Already Graded A+

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What does "PII" stand for? : Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. : True The major difference between a true DSP and an ad network is: : An ad network focuses on both the demand si...

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