TheTradeDesk: Campaign Success Correctly Answered Questions| UpToDate | Already Graded A+

Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False : True WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers to check the validity of the inventory that they purchase. True False : False As well as owned and operated features available in DSPs, buyers need to partner with the industry leading technologies related to: Brand Safety Antifraud Contextual Targeting 2 | P a g e All of the above : D System wide blacklists are created based on: Known bot traffic Unusually high click rates Invalid IP's and sites All of the above : D Which is not an example of a brand safety provider? Peer39 Integral Ad Science DoubleVerify A :