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MGT 103 Midterm 1 DeMill Exam Questions & Revised Correct Answers. Guarantee Pass!!
Preview 2 out of 8 pages
MGT 103 Midterm 1 DeMill Exam Questions & Revised Correct Answers. Guarantee Pass!! 4 P's of Marketing - ANSWER : Product, Price, Place, Promotion Question Marks - ANSWER : Low share of high-growth market Stars - ANSWER : High share of high-growth market Cash Cows - ANSWER : generates large amount of cash Dogs - ANSWER : Low share of slow-growth markets SWOT analysis - ANSWER : strengths, weaknesses, opportunities, threats product - ANSWER : features, brand name, packaging, service, warranty price - ANSWER : list price, discounts, allowances, credit terms, payment period promotion - ANSWER : advertising, personal selling, public relations, sales promotion, direct market
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