DMI Pro Exam Questions With Complete Solutions
Inbound Marketing Correct Answers Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content
Outbound Marketing Correct Answers Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy
Owned Media Example Correct Answers Blog, Website, Social Media Account,
Paid Media Example Correct Answers Display Ads, Social Media, Retargeting
Earned Media Example Correct Answers Word of mouth promotion, reviews, and
mentions
Direct Marketing Correct Answers Mailings and brochures, flyers, and coupons
Broadcast Marketing Correct Answers Product placement, program sponsorship, and cinema advertisement
Referral Marketing Correct Answers Fidelity cards, word of mouth, and discounts
for sponsorships
Traditional Marketing characteristics Correct Answers Outbound, one-to-many, mass, passive audience
Digital Marketing characteristics Correct Answers Active audience, inbound, one-to-one, individual
3i principles Correct Answers 1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma
in digital marketing. Correct Answers Specific and Measurable
Audience Research Correct Answers Survey tool, marketing research company, social media platform, behavior analytics Social Listening Correct Answers Hootsuite, hashtags, Tweetdeck, influencers
Social listening Correct Answers identifies audiences interests
market research Correct Answers provides third-party analysis of specific topics
What are the main benefits of a 360 marketing campaign? Correct Answers Optimizes for scale and relevance, covers the entire buying cycle
Steps of framework for managing projects Correct Answers 1. Identify the project
or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
Why use content marketing in a digital strategy? Correct Answers Grows brand or business awareness, Increases SEO rankings, Recruits brand advocates
What are the potential benefits from including social listening in a content strategy? Correct Answers Identify customer sentiment in relation to your brand
Spot risks such as emerging competitors
What needs to be analyzed when conducting a competitor content audit? Correct Answers Social following and new format adoption
Suppose you have already defined your personality, brand, and goals, and identified your audience. What is the next step involved in creating your brand business story? Correct Answers Map story to personas
It's important that there is room for a creative spark when developing content.
Identify the steps involved in the creative process. Correct Answers Create Prototypes, brainstorming ideas, leave the idea alone for a period
Identify the best practices to consider when creating image content. Correct Answers Consider the rule of thirds
Use text that develops the story or helps drive action Use clean and simple images
Identify the best practices to consider when creating video content. Correct Answers Consider the tone and accent of the voiceover used
Inbound Marketing Correct Answers Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content
Outbound Marketing Correct Answers Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy
Owned Media Example Correct Answers Blog, Website, Social Media Account,
Paid Media Example Correct Answers Display Ads, Social Media, Retargeting
Earned Media Example Correct Answers Word of mouth promotion, reviews, and
mentions
Direct Marketing Correct Answers Mailings and brochures, flyers, and coupons
Broadcast Marketing Correct Answers Product placement, program sponsorship, and cinema advertisement
Referral Marketing Correct Answers Fidelity cards, word of mouth, and discounts
for sponsorships
Traditional Marketing characteristics Correct Answers Outbound, one-to-many, mass, passive audience
Digital Marketing characteristics Correct Answers Active audience, inbound, one-to-one, individual
3i principles Correct Answers 1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma
in digital marketing. Correct Answers Specific and Measurable
Audience Research Correct Answers Survey tool, marketing research company, social media platform, behavior analytics Social Listening Correct Answers Hootsuite, hashtags, Tweetdeck, influencers
Social listening Correct Answers identifies audiences interests
market research Correct Answers provides third-party analysis of specific topics
What are the main benefits of a 360 marketing campaign? Correct Answers Optimizes for scale and relevance, covers the entire buying cycle
Steps of framework for managing projects Correct Answers 1. Identify the project
or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
Why use content marketing in a digital strategy? Correct Answers Grows brand or business awareness, Increases SEO rankings, Recruits brand advocates
What are the potential benefits from including social listening in a content strategy? Correct Answers Identify customer sentiment in relation to your brand
Spot risks such as emerging competitors
What needs to be analyzed when conducting a competitor content audit? Correct Answers Social following and new format adoption
Suppose you have already defined your personality, brand, and goals, and identified your audience. What is the next step involved in creating your brand business story? Correct Answers Map story to personas
It's important that there is room for a creative spark when developing content.
Identify the steps involved in the creative process. Correct Answers Create Prototypes, brainstorming ideas, leave the idea alone for a period
Identify the best practices to consider when creating image content. Correct Answers Consider the rule of thirds
Use text that develops the story or helps drive action Use clean and simple images
Identify the best practices to consider when creating video content. Correct Answers Consider the tone and accent of the voiceover used
