Class notes
Customer Acquisition (Promotion)
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Pages
8
Uploaded on
01-05-2023
Written in
2021/2022
Discusses the ways that a company would handle Customer Acquisition from a Marketing point of view. Discusses present trends and takes examples from the past that helped shape the process today.
Institution
Drew University
Course
BST 250
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Written for
- Institution
-
Drew University
- Course
-
BST 250
Document information
- Uploaded on
- May 1, 2023
- Number of pages
- 8
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Margaret wells
- Contains
- All classes
Subjects
- customer needs
- value proposition
- marketing plan
- marketing implementation
- customer engagement
- marketing communications
- communication process
-
emotional appeals
-
cmo
-
promotion budget
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