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Customer Relationship Management (CRM)

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Institution MBA Or M.B.A. - Master Of Business Administration
Course MBA or M.B.A. - Master of Business Administration
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Customer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle (Chai, Ehrnes & Kiwak; 2020). Goals of CRM: - The basic needs of CRM are • To provide customer service relationships • To assist and increase in customer retention & loyalty • To increase the company’s sales growth. • To evaluate the customer’s profitability Benefits of CRM: - CRM benefits the businesses in: -

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Philip Kotler, Kevin Lane Keller Marketing Management
Publisher: Unknown ISBN: 9780273753360 Edition: 14

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  • what is the impact
  • if any
  • of crm on customer retention and loyalty to brands why is e crm important in the present day how can you explain customer gap under customer orientated marketing strategy

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