A business that sells goods or services directly to the public
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Retailer
Sets the promotion budget at the level management thinks the company can afford
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Affordable Method
Producers, wholesalers, and retailers act as a unified system. One channel member
owns all the others
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Vertical Marketing Systems (VMS)
Communication used to motivate consumers to take action
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Persuasive Advertising
Selling a product or service at two or more prices, where the difference in prices is
not based on cost differences.
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Segmented Pricing
Setting a price for by-products in order to make the main product's price more
competitive
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By Product Pricing
Advertising used to remind consumers about an established brand's uses,
characteristics, and benefits
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Reminder Advertising
Different prices for customers in different parts of the world
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Geographic Pricing
A marketing channel that has no intermediary levels
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Direct Marketing Channel
Marketing technique of creating valuable, relevant, consistent content to attract a
specific audience.
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Content Marketing
(customers*manufacturers)/(customers+manufacturers)
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Give this one a try later!
Retailer
Sets the promotion budget at the level management thinks the company can afford
Give this one a try later!
Affordable Method
Producers, wholesalers, and retailers act as a unified system. One channel member
owns all the others
,Give this one a try later!
Vertical Marketing Systems (VMS)
Communication used to motivate consumers to take action
Give this one a try later!
Persuasive Advertising
Selling a product or service at two or more prices, where the difference in prices is
not based on cost differences.
Give this one a try later!
Segmented Pricing
Setting a price for by-products in order to make the main product's price more
competitive
Give this one a try later!
By Product Pricing
Advertising used to remind consumers about an established brand's uses,
characteristics, and benefits
, Give this one a try later!
Reminder Advertising
Different prices for customers in different parts of the world
Give this one a try later!
Geographic Pricing
A marketing channel that has no intermediary levels
Give this one a try later!
Direct Marketing Channel
Marketing technique of creating valuable, relevant, consistent content to attract a
specific audience.
Give this one a try later!
Content Marketing
(customers*manufacturers)/(customers+manufacturers)
Give this one a try later!
