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Test Bank For Conjunction With Framework For
Marketing Management (Global Edition,2015)
6th Edition. By: Philip Kotler .
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marketing management, 6th ed (kotler)
chapter 1 defining marketing for the new realities
1) which of the following statements about marketing is true?
A) it is of little importance when products are standardized.
B) it can help create jobs in the economy by increasing demand for goods and services.
C) it helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) it is more important for bigger organizations than smaller ones.
E) it is seldom used by
nonprofit organizations. ans:
b diff: 1
lo: 1.1: why is marketing important ? aacsb:
reflective thinking
2) a marketer's only concern is how best to create demand for a new product produced
by his/her company. improving product design is not his/her responsibility.
ans:
false diff: 1
lo: 1.1: why is marketing important ? aacsb:
reflective thinking
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3) management is the art and science of choosing target markets and
getting, keeping, and growing customers through creating, delivering, and
communicating superior customer value.
A) marketing
B) knowledge
C) operations
D) strategic
E) distribution
ans: a
diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
4) identify the correct statement about marketing management.
A) it is primarily concerned with the systematic gathering, recording, and analysis of
data about issues related to marketing products and services.
B) it focuses mostly on monitoring the profitability of a company's products and services.
C) it focuses solely on attaining an organization's sales goals in an efficient manner.
D) it is defined as the field that deals with planning and managing a business at the
highest level of corporate hierarchy.
E) it occurs when at least one party to a potential exchange thinks about the means of
achieving desired responses from other parties.
ans:
e diff: 2
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
5) a social definition of marketing says .
A) effective marketing requires companies to remove intermediaries to achieve
a closer connection with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low
costs, and mass distribution to facilitate the broadest possible access to the
company's products
C) marketing is the process by which individuals and groups obtain what they
need and want through creating, offering, and freely exchanging products and
services of value with others d) marketing is the process of extracting the maximum
value from consumers to facilitate corporate growth
e) marketing is the process of aggressive selling and promotion to encourage the
purchase of products that might otherwise be unsought by the consumer
ans:
c diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
6) goods constitute the bulk of most countries' production and marketing efforts.
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A) durable
B) impulse
C) physical
D) luxury
E) intangible
ans: c
diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
7) as economies advance, a growing proportion of the economy's activities
focuses on the production of .
A) products
B) events
C) experiences
D) luxury goods
E) service
s ans:
e diff: 2
lo: 1.2: what is the scope of
marketing? aacsb: reflective thinking
8) car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
C) events
D) services
E) information
ans: d
diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: analytical thinking; application of knowledge
9) soccer's world cup is promoted aggressively to both companies and fans. this is
an example of marketing a(n) .
A) idea
B) place
C) luxury item
D) event
E) service
ans:
d diff: 2
lo: 1.2: what is the scope of marketing?
Test Bank For Conjunction With Framework For
Marketing Management (Global Edition,2015)
6th Edition. By: Philip Kotler .
, stuvia.com - the
Stuvia.com marketplace
- The Marketplacetotobuy
Buyand
and sell
Sell your studyMaterial
your Study material
marketing management, 6th ed (kotler)
chapter 1 defining marketing for the new realities
1) which of the following statements about marketing is true?
A) it is of little importance when products are standardized.
B) it can help create jobs in the economy by increasing demand for goods and services.
C) it helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) it is more important for bigger organizations than smaller ones.
E) it is seldom used by
nonprofit organizations. ans:
b diff: 1
lo: 1.1: why is marketing important ? aacsb:
reflective thinking
2) a marketer's only concern is how best to create demand for a new product produced
by his/her company. improving product design is not his/her responsibility.
ans:
false diff: 1
lo: 1.1: why is marketing important ? aacsb:
reflective thinking
, stuvia.com - the
Stuvia.com marketplace
- The Marketplacetotobuy
Buyand
and sell
Sell your studyMaterial
your Study material
3) management is the art and science of choosing target markets and
getting, keeping, and growing customers through creating, delivering, and
communicating superior customer value.
A) marketing
B) knowledge
C) operations
D) strategic
E) distribution
ans: a
diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
4) identify the correct statement about marketing management.
A) it is primarily concerned with the systematic gathering, recording, and analysis of
data about issues related to marketing products and services.
B) it focuses mostly on monitoring the profitability of a company's products and services.
C) it focuses solely on attaining an organization's sales goals in an efficient manner.
D) it is defined as the field that deals with planning and managing a business at the
highest level of corporate hierarchy.
E) it occurs when at least one party to a potential exchange thinks about the means of
achieving desired responses from other parties.
ans:
e diff: 2
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
5) a social definition of marketing says .
A) effective marketing requires companies to remove intermediaries to achieve
a closer connection with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low
costs, and mass distribution to facilitate the broadest possible access to the
company's products
C) marketing is the process by which individuals and groups obtain what they
need and want through creating, offering, and freely exchanging products and
services of value with others d) marketing is the process of extracting the maximum
value from consumers to facilitate corporate growth
e) marketing is the process of aggressive selling and promotion to encourage the
purchase of products that might otherwise be unsought by the consumer
ans:
c diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
6) goods constitute the bulk of most countries' production and marketing efforts.
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Stuvia.com marketplace
- The Marketplacetotobuy
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and sell
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A) durable
B) impulse
C) physical
D) luxury
E) intangible
ans: c
diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
7) as economies advance, a growing proportion of the economy's activities
focuses on the production of .
A) products
B) events
C) experiences
D) luxury goods
E) service
s ans:
e diff: 2
lo: 1.2: what is the scope of
marketing? aacsb: reflective thinking
8) car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
C) events
D) services
E) information
ans: d
diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: analytical thinking; application of knowledge
9) soccer's world cup is promoted aggressively to both companies and fans. this is
an example of marketing a(n) .
A) idea
B) place
C) luxury item
D) event
E) service
ans:
d diff: 2
lo: 1.2: what is the scope of marketing?
