TEST BANK For Consumer BEHAVIOUR: Buying, Having, and Being, Canadian, 9th Edition, By Michael R. Solomon All Chapters (1-17) Guided

TEST BANK
For Consumer BEHAVIOUR: Buying, Having, and Being,
Canadian, 9th Edition,
By Michael R. Solomon All Chapters (1-17) Guided

,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chapter
1 An2Introduction2to Consumer Behaviour
b




1) In studying consumers like Gail, a2college student, marketers often find it useful2to learn2their i
nterests in music or clothing, how they spend their leisure time, and even their attitudes about soc
ial issues, to be able to categorize consumers according to their lifestyles. This sort2of informatio n
is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
2


Type: MC
Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.


2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
a dditional sales of particular items. From2a2marketer's perspective, this is:
A) a purchase issue.
B) a2post purchase issue.
C) merchandising complexity.
D) a loss
leader.
ANSWER:2 A b



Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

3) John is the vice president of marketing for a local tour guide company. He is concerned that h
is customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.

,D) post purchase issue.
ANSWER:2 D
Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
4) The expanded view of the exchange that includes the issues that influence the consumer b
efore, during, and2after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER:2 D
Type: MC
Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

5) Gail decides to take a break from studying and goes online to check things out. She connects
with2one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand2competition.
C) consumption community.
D) marketplace competition.
ANSWER: C
2



Type: MC
Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.


6) If a product2succeeds in2satisfying needs and is purchased over and2over again, it most2likely h
as attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.

, ANSWER:2 B b




Type: MC
Page Ref: 2
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

7) Consumer behaviour as a discipline deals mainly with what happens at the point2of purchase.
ANSWER:2 FALSE
Type: TF
Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

8) The expanded view of consumer behaviour recognizes that the consumption2process includes i
ssues that influence consumers before, during, and after a purchase is made.
ANSWER:2 TRUE
b




Type: TF
Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
9) List the three stages of the consumption process, indicating for each stage some of the issues o
f concern2to the consumer as well2as to the marketer.
ANSWER:2 Pre-purchase stage:
b




Consumer concerns: How does the consumer decide if a product is needed? What are the best source
s for information to learn more about alternative choices?

Marketers' concerns: How are consumer attitudes formed or changed? What cues do consumers us
e to infer which products are superior to others?


Purchase stage:
Consumer concerns: Is acquiring a product a stressful or pleasant experience? What does the purcha
se say about the consumer?


Marketers' concerns: How do situational factors, such as time pressure or store displays, affect2the
consumer's purchase decisions?

Post-purchase stage: