Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
A-level
BUSINESS
Paper 2 Business 2
Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
• a calculator. Question Mark
1.1
Instructions 1.2
• Use black ink or black ball-point pen.
1.3
• Fill in the boxes at the top of this page.
• Answer all questions. 1.4
• You must answer the questions in the spaces provided. Do not write 1.5
outside the box around each page or on blank pages.
2.1
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s). 2.2
• Do all rough work in this answer book. Cross through any work you 2.3
do not want to be marked. 2.4
Information 3.1
• The marks for questions are shown in brackets. 3.2
• The maximum mark for this paper is 100. 3.3
3.4
3.5
3.6
TOTAL
IB/G/Jun22/E9 7132/2
, 2
Do not write
outside the
Answer all questions in the spaces provided. box
0 1 Read the information below and then answer the questions that follow.
The UK tea market
Tea drinking in the UK is declining as younger customers choose alternatives such as
coffee. Extrapolation of the annual sales suggests that coffee will outsell tea in the UK by
2025.
Within the overall tea market traditional black tea still dominates sales. However, a ‘health
tea’ niche made up of fruit, herbal and green teas is growing. This niche has benefitted
from its association with wellbeing.
Appendix A Annual sales volume of black tea and coffee (million kg), UK
(actual sales 2012–2020; estimated sales 2021–2025)
IB/G/Jun22/7132/2
, 3
Do not write
outside the
Appendix B UK tea brands 2019 box
Annual %
Rank Brand Type of tea in range
Sales (£m) change
1 Twinings 108 +3.8 Black and health tea
2 PG Tips 99 −7.2 Mainly black, with small new health tea range
Taylors (including
3 98 +5.0 Black and health tea
Yorkshire Tea)
4 Tetley 90 +0.4 Mainly black but some health tea
5 Pukka 23 +15.4 Organic and ethical black and health teas
Other tea brands 144
Appendix C Price elasticity of demand data
Type of tea Price elasticity of demand
Black tea −1.2
Health teas −0.5
Turn over for Appendix D
IB/G/Jun22/7132/2
, 4
Turn over ►Do not write
outside the
IB/G/Jun22/7132/2
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
A-level
BUSINESS
Paper 2 Business 2
Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
• a calculator. Question Mark
1.1
Instructions 1.2
• Use black ink or black ball-point pen.
1.3
• Fill in the boxes at the top of this page.
• Answer all questions. 1.4
• You must answer the questions in the spaces provided. Do not write 1.5
outside the box around each page or on blank pages.
2.1
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s). 2.2
• Do all rough work in this answer book. Cross through any work you 2.3
do not want to be marked. 2.4
Information 3.1
• The marks for questions are shown in brackets. 3.2
• The maximum mark for this paper is 100. 3.3
3.4
3.5
3.6
TOTAL
IB/G/Jun22/E9 7132/2
, 2
Do not write
outside the
Answer all questions in the spaces provided. box
0 1 Read the information below and then answer the questions that follow.
The UK tea market
Tea drinking in the UK is declining as younger customers choose alternatives such as
coffee. Extrapolation of the annual sales suggests that coffee will outsell tea in the UK by
2025.
Within the overall tea market traditional black tea still dominates sales. However, a ‘health
tea’ niche made up of fruit, herbal and green teas is growing. This niche has benefitted
from its association with wellbeing.
Appendix A Annual sales volume of black tea and coffee (million kg), UK
(actual sales 2012–2020; estimated sales 2021–2025)
IB/G/Jun22/7132/2
, 3
Do not write
outside the
Appendix B UK tea brands 2019 box
Annual %
Rank Brand Type of tea in range
Sales (£m) change
1 Twinings 108 +3.8 Black and health tea
2 PG Tips 99 −7.2 Mainly black, with small new health tea range
Taylors (including
3 98 +5.0 Black and health tea
Yorkshire Tea)
4 Tetley 90 +0.4 Mainly black but some health tea
5 Pukka 23 +15.4 Organic and ethical black and health teas
Other tea brands 144
Appendix C Price elasticity of demand data
Type of tea Price elasticity of demand
Black tea −1.2
Health teas −0.5
Turn over for Appendix D
IB/G/Jun22/7132/2
, 4
Turn over ►Do not write
outside the
IB/G/Jun22/7132/2
