1 of 32
Term
How do you identify a problem?
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The perception that a good or service with a given brand name is different,
better, and can be trusted
A form of co-branding in which two firms create a joint venture of two or more
brands into a new good or service
1) Information search
2) Evaluate alternatives
3) Purchase decisions
4) Post-purchase evaluation
5)
, 1) Providing lots of information
2) Demonstrations
3) Free trials
4) Guarantees and Warrantees
5) Association with other organizations
6) Endorsements
7) Testimonial of satisfaction
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2 of 32
Definition
The use of an established brand name on goods or services not
related to the core brand
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What is co-branding? What is a brand extension?
What is a flanker brand? What is brand equity?
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3 of 32
Term
As brand parity increases...
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, private brands increase in Measures of returns on brand
popularity investments
1) Financial
2) Functional
"Advertising and Promotions" 3) Physical
4) Social
5) Psychological
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4 of 32
Definition
collapsing
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What is marketing communications What is another name for private
also known as? brands?
When should you change
What is the definition of IMC mix?
corporate image
Don't know?
5 of 32
Definition
Term
How do you identify a problem?
Give this one a try later!
The perception that a good or service with a given brand name is different,
better, and can be trusted
A form of co-branding in which two firms create a joint venture of two or more
brands into a new good or service
1) Information search
2) Evaluate alternatives
3) Purchase decisions
4) Post-purchase evaluation
5)
, 1) Providing lots of information
2) Demonstrations
3) Free trials
4) Guarantees and Warrantees
5) Association with other organizations
6) Endorsements
7) Testimonial of satisfaction
Don't know?
2 of 32
Definition
The use of an established brand name on goods or services not
related to the core brand
Give this one a try later!
What is co-branding? What is a brand extension?
What is a flanker brand? What is brand equity?
Don't know?
3 of 32
Term
As brand parity increases...
Give this one a try later!
, private brands increase in Measures of returns on brand
popularity investments
1) Financial
2) Functional
"Advertising and Promotions" 3) Physical
4) Social
5) Psychological
Don't know?
4 of 32
Definition
collapsing
Give this one a try later!
What is marketing communications What is another name for private
also known as? brands?
When should you change
What is the definition of IMC mix?
corporate image
Don't know?
5 of 32
Definition
