IAB Digital Certification Bundle set

Ad delivery - Answer Two methods are used to deliver ad content to the user - server-initiated and client-initiated, which are explained in the diagrams below. Ad download - Answer When an ad is downloaded by a server to a user's browser. Ads can be requested, but aborted or abandoned before...

Agency - Answer An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. Advertiser - Answer The company paying for the advertisement. Ad impressions - Answer The count of ads which ...

1st Party Data - Answer Data that is collected from or about users of a website or service with which the users interact directly and is owned by the publisher or controller of the website and/or service. An EXAMPLE of 1st Party Data collection would be a credit card company that collects and t...

Demand Side Platform (DSP) - Answer What type of company allows advertisers and/or their agencies to manage their media buying via multiple exchanges in one interface? skyscraper 120x600 - Answer Which of the following ad unit is NO LONGER an IAB standard ad unit? Algorithm - Answer What...

C. Long Tail - Answer The Millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? A. Short Tail B. Mid Tail C. Long Tail D. No Tail True - Answer Inventory is the space adjacent to content that is filled with a brand's ad. ...

cost per thousand (CPM) equation - Answer cost x 1000 % impressions OR cost % ad impressions cost per sale (CPS) equation - Answer cost % sales cost per action (CPA) equation - Answer cost % actions effective cost per thousand (eCPM) equation - Answer cost(s) x 1000 % total impres...

Tags - Answer code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - Answer a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad d...

During the digital media planning phase, it is important to recommend - Answer fluid budgets across tactics What sizes are IAB Universal Ad Package size? - Answer 160 x 600 300 x 250 180 x 150 160 x 600 What is encoded bit rate? - Answer The number of bits (or amount of data) per seco...

Ad Verification - Answer A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. Agency Corporate Contracts or Rate Cards -...

IAB Digital Marketing Media Foundations Certification questions with correct answers

What is the central idea of this presentation? - Answer This question is asking you to select the main point or key idea that the author is making. part A: Which statement best describes ____________ viewpoint about becoming an ____________? - Answer This question is asking to select the b...