A Framework for Marketing Management, Global Edition notes (6th edition)

Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.