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A Framework for Marketing Management, Global Edition notes (6th edition)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292093147
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View all 39 notes for A Framework for Marketing Management, Global Edition, written by Philip Kotler, Kevin Lane Keller. All A Framework for Marketing Management, Global Edition notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a A Framework for Marketing Management, Global Edition summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling A Framework for Marketing Management, Global Edition notes
Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
- Summary
- • 121 pages •
Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
An in-depth, complete summary of Marketing at UvA Business Faculty. Includes notes of all lectures and chapters from the book.
- Summary
- • 28 pages •
An in-depth, complete summary of Marketing at UvA Business Faculty. Includes notes of all lectures and chapters from the book.
A complete summary for the Marketing midterm.
- Summary
- • 25 pages •
A complete summary for the Marketing midterm.
Een samenvatting van het boek 'Marketing Management'. Samenvatting beslaat hoofdstukken 4 tot en met 13.
- Summary
- • 18 pages •
Een samenvatting van het boek 'Marketing Management'. Samenvatting beslaat hoofdstukken 4 tot en met 13.
Covering the whole course material (Chapters 1-18), this detailed summary will help you understand Marketing and prepare you for both the midterm and the endterm exams. It also includes relevant illustrations to help you visualize the contents.
- Summary
- • 4 pages •
Covering the whole course material (Chapters 1-18), this detailed summary will help you understand Marketing and prepare you for both the midterm and the endterm exams. It also includes relevant illustrations to help you visualize the contents.
All notes of the lectures from the course marketing, 6012B0420Y. Clear and structured summary of the lectures which makes them easy and clear to learn for the exam.
- Class notes
- • 44 pages •
All notes of the lectures from the course marketing, 6012B0420Y. Clear and structured summary of the lectures which makes them easy and clear to learn for the exam.
I got a 8.5 just by studying on this one! Complete summary of: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages, Print ISBN-13: 3147 eText ISBN: 3154 Perfect for the Marketing course at University of Amsterdam
- Summary
- • 100 pages •
I got a 8.5 just by studying on this one! Complete summary of: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages, Print ISBN-13: 3147 eText ISBN: 3154 Perfect for the Marketing course at University of Amsterdam
In 2007, Netflix came up with the idea, which would change the way the target group watches everything. Ten years after streaming video first launched on Netflix, the service has now roughly 87 million subscribers around the world compared to about 4.3 million DVD users. It offers unlimited viewing, simultaneous streaming across devices. The video quality ranges up to ultra-high definition (UD) video with thousands of TV and film titles boasters. In 2013, Netflix expanded into film and televisio...
- Case
- • 40 pages •
In 2007, Netflix came up with the idea, which would change the way the target group watches everything. Ten years after streaming video first launched on Netflix, the service has now roughly 87 million subscribers around the world compared to about 4.3 million DVD users. It offers unlimited viewing, simultaneous streaming across devices. The video quality ranges up to ultra-high definition (UD) video with thousands of TV and film titles boasters. In 2013, Netflix expanded into film and televisio...
UvA Marketing book and lectures (except for the final one) in-depth summary for the exam
- Summary
- • 61 pages •
UvA Marketing book and lectures (except for the final one) in-depth summary for the exam
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Newest A Framework for Marketing Management, Global Edition summaries
This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...
- Summary
- • 24 pages •
This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
- Summary
- • 16 pages •
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...
- Summary
- • 11 pages •
!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...
Het derde jaars vak bij Tio, Strategic Marketing. Een samenvatting van alle lessen en hoofdstukken uit het boek. The third year course at Tio, Strategic Marketing. A summary consisting of all lessons and chapters of the book.
- Summary
- • 16 pages •
Het derde jaars vak bij Tio, Strategic Marketing. Een samenvatting van alle lessen en hoofdstukken uit het boek. The third year course at Tio, Strategic Marketing. A summary consisting of all lessons and chapters of the book.
Summary Strategic Marketing, English. A framework for marketing management, 6th edition. Authors: P. Kotler and K. Keller (2016). Harlow: Pearson Eductaion Ltd. Chapter 1 to 18
- Summary
- • 28 pages •
Summary Strategic Marketing, English. A framework for marketing management, 6th edition. Authors: P. Kotler and K. Keller (2016). Harlow: Pearson Eductaion Ltd. Chapter 1 to 18
Summary Strategic Marketing, English. A framework for marketing management, 6th edition. Authors: P. Kotler and K. Keller (2016). Harlow: Pearson Eductaion Ltd. Chapter 1 to 18
- Summary
- • 28 pages •
Summary Strategic Marketing, English. A framework for marketing management, 6th edition. Authors: P. Kotler and K. Keller (2016). Harlow: Pearson Eductaion Ltd. Chapter 1 to 18
Een samenvatting van het boek 'Marketing Management'. Samenvatting beslaat hoofdstukken 4 tot en met 13.
- Summary
- • 18 pages •
Een samenvatting van het boek 'Marketing Management'. Samenvatting beslaat hoofdstukken 4 tot en met 13.
Summary of Chapter 18 – Responsible Marketing in a Global Environment
- Summary
- • 5 pages •
Summary of Chapter 18 – Responsible Marketing in a Global Environment
In 2007, Netflix came up with the idea, which would change the way the target group watches everything. Ten years after streaming video first launched on Netflix, the service has now roughly 87 million subscribers around the world compared to about 4.3 million DVD users. It offers unlimited viewing, simultaneous streaming across devices. The video quality ranges up to ultra-high definition (UD) video with thousands of TV and film titles boasters. In 2013, Netflix expanded into film and televisio...
- Case
- • 40 pages •
In 2007, Netflix came up with the idea, which would change the way the target group watches everything. Ten years after streaming video first launched on Netflix, the service has now roughly 87 million subscribers around the world compared to about 4.3 million DVD users. It offers unlimited viewing, simultaneous streaming across devices. The video quality ranges up to ultra-high definition (UD) video with thousands of TV and film titles boasters. In 2013, Netflix expanded into film and televisio...
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