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A Framework for Marketing Management, Global Edition notes (6th edition)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292093147
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View all 39 notes for A Framework for Marketing Management, Global Edition, written by Philip Kotler, Kevin Lane Keller. All A Framework for Marketing Management, Global Edition notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a A Framework for Marketing Management, Global Edition summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling A Framework for Marketing Management, Global Edition notes
Summary A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing, contains screenshots of examples of the book. Also suitable for related projects. Enterm grade was a 9.
- Summary
- • 140 pages •
Summary A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing, contains screenshots of examples of the book. Also suitable for related projects. Enterm grade was a 9.
This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.
- Class notes
- • 93 pages •
This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.
This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
- Summary
- • 72 pages •
This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
Summary Strategic Marketing, English. A framework for marketing management, 6th edition. Authors: P. Kotler and K. Keller (2016). Harlow: Pearson Eductaion Ltd. Chapter 1 to 18
- Summary
- • 28 pages •
Summary Strategic Marketing, English. A framework for marketing management, 6th edition. Authors: P. Kotler and K. Keller (2016). Harlow: Pearson Eductaion Ltd. Chapter 1 to 18
Summary "A Framework for Marketing Management" chapters 1 to 9, 11 to 12, 14 to 18.
- Summary
- • 23 pages •
Summary "A Framework for Marketing Management" chapters 1 to 9, 11 to 12, 14 to 18.
Old exam questions
- Exam (elaborations)
- • 6 pages •
Old exam questions
Readings and Lectures Summary (2020/21) FOR THE MIDTERM Week 1: Chapters, Lecture, Scientific articles Week 2: Chapters, Lecture, Scientific articles Week 3: Chapters
- Summary
- • 68 pages •
Readings and Lectures Summary (2020/21) FOR THE MIDTERM Week 1: Chapters, Lecture, Scientific articles Week 2: Chapters, Lecture, Scientific articles Week 3: Chapters
This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5
- Summary
- • 119 pages •
This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5
Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
- Summary
- • 117 pages •
Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
Summary of Chapter 18 – Responsible Marketing in a Global Environment
- Summary
- • 5 pages •
Summary of Chapter 18 – Responsible Marketing in a Global Environment
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Newest A Framework for Marketing Management, Global Edition summaries
Summary A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing, contains screenshots of examples of the book. Also suitable for related projects. Enterm grade was a 9.
- Summary
- • 140 pages •
Summary A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing, contains screenshots of examples of the book. Also suitable for related projects. Enterm grade was a 9.
This is a summary of the Marketing course as part of the Minor Business Administration: Managing Strategy and Marketing (as well as: Bachelor's Business Administration and Exchange Programme UvA Economics and Business). The summary contains notes from the lectures, book chapters, and additional readings. The class was taken in the academic year 2022/2023.
- Summary
- • 137 pages •
This is a summary of the Marketing course as part of the Minor Business Administration: Managing Strategy and Marketing (as well as: Bachelor's Business Administration and Exchange Programme UvA Economics and Business). The summary contains notes from the lectures, book chapters, and additional readings. The class was taken in the academic year 2022/2023.
Readings and Lectures Summary (2020/21) FOR THE MIDTERM Week 1: Chapters, Lecture, Scientific articles Week 2: Chapters, Lecture, Scientific articles Week 3: Chapters
- Summary
- • 68 pages •
Readings and Lectures Summary (2020/21) FOR THE MIDTERM Week 1: Chapters, Lecture, Scientific articles Week 2: Chapters, Lecture, Scientific articles Week 3: Chapters
Grade: 8.6 Provides a summary of the book: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages,
- Summary
- • 57 pages •
Grade: 8.6 Provides a summary of the book: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages,
A complete summary for the Marketing endterm.
- Summary
- • 35 pages •
A complete summary for the Marketing endterm.
Elaborate summary of the whole marketing course (with the book: A Framework for Marketing Management, Global edition) chapters included: 1 - 18.
- Summary
- • 48 pages •
Elaborate summary of the whole marketing course (with the book: A Framework for Marketing Management, Global edition) chapters included: 1 - 18.
Dit document bevat een samenvatting voor het boek 'A framework for marketing management.' De editie is 2016 en het boek is geschreven door Kotler en Keller. De samenvatting bevat de hoofdstukken 2 t/m 18. Het is een gedetailleerde samenvatting.
- Summary
- • 49 pages •
Dit document bevat een samenvatting voor het boek 'A framework for marketing management.' De editie is 2016 en het boek is geschreven door Kotler en Keller. De samenvatting bevat de hoofdstukken 2 t/m 18. Het is een gedetailleerde samenvatting.
Covering the whole course material (Chapters 1-18), this detailed summary will help you understand Marketing and prepare you for both the midterm and the endterm exams. It also includes relevant illustrations to help you visualize the contents.
- Summary
- • 4 pages •
Covering the whole course material (Chapters 1-18), this detailed summary will help you understand Marketing and prepare you for both the midterm and the endterm exams. It also includes relevant illustrations to help you visualize the contents.
Summary of chapters 1-18
- Summary
- • 147 pages •
Summary of chapters 1-18
I got a 8.5 just by studying on this one! Complete summary of: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages, Print ISBN-13: 3147 eText ISBN: 3154 Perfect for the Marketing course at University of Amsterdam
- Summary
- • 100 pages •
I got a 8.5 just by studying on this one! Complete summary of: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages, Print ISBN-13: 3147 eText ISBN: 3154 Perfect for the Marketing course at University of Amsterdam
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