Marketing Management, 4th Edition TEST BANK By Mark Johnston Greg Marshall, Verified Chapter's 1 - 14, Complete Newest Version

TEST BANK FOR l# l#




MARKETING MANAGEMENT 4TH EDITIONMARK l# l# l#




l# JOHNSTON GREG MARSHALL l# l#




Chapter 1 l#




Student name:_ l# l#




TRUE/FALSE l#- l#Write l#'T' l#if l#the l#statement l#is l#true l#and l#'F' l#if l#the l#statement l#is
l# false.

1) A l#commonly l#held l#misconception l#about l#marketing l#is l#that l#it l#is l#all l#about
l# advertising l#and#lselling.
1) l# l# l# l# l#

⊚ l # true

⊚ l# false


Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation
Learning l#Objective l#: l#01-01 l#Identify l#typical l#misconceptions l#about l#marketing, l#why
l# they l#persist, l#and l#the#lTopic l#: l#Marketing l#and l#Marketing l#Management l#Defined
Bloom's l#:
l# Remember
Difficulty l#: l#1
#
l


l# Easy l#Gradable l#:
l# automatic
Source l#: l# Chapter l#01 l#Test l#Bank l#> l#TF l#Qu. l#01 l#A l#commonly l#held l#misconception l#about l#marketin...

Version 1
l#1

,2) Marketing l#is l#relevant l#only l#to l#people l#in l#the l#organization l#who l#work l#directly

in l#the l#marketing#ldepartment.
l#



2) l# l# l# l# l#

⊚ l # true

⊚ l# false


Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation#lBloom's l#:
l# Understand
Difficulty l#: l# 2 l#Medium

Learning l#Objective l#: l#01-01 l#Identify l#typical l#misconceptions l#about l#marketing, l#why
l# they l#persist, l#and l#the#lTopic l#: l#Marketing l#and l#Marketing l#Management l#Defined
Gradable l#: l#automatic

Source l#: l# Chapter l#01 l#Test l# Bank l#> l#TF l#Qu. l#02 l#Marketing l#is l#relevant l# only l#to l#people l#in l#the l#...




Version 2
l#1

,3) The l#American l#Marketing l#Association l#defines l#marketing l#as l#“the l#activity, l#set

of l#institutions, #land l#processes l#for l#creating, l#communicating, l#delivering, l#and
l#



l# exchanging l#offerings l#that l#have #lvalue l#for l#customers, l#clients, l#partners, l#and
l# society l#at l#large.”
3) l# l# l# l# l#

⊚ l # true

⊚ l# false


Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation
Topic l#: l#Marketing l#and l#Marketing
l# Management l#Defined#lBloom's l#: l# Remember
Difficulty l#: l# 1 l#Easy

Learning l#Objective l#: l# 01-02 l#Define l#what l#marketing l#and l#marketing l#management l#really l#are
and l#how l#they l#con#lGradable l#: l#automatic
l#


Source l#: l# Chapter l#01 l#Test l#Bank l#> l#TF l#Qu. l#03 l#The l#American l#Marketing l#Association l#defines l#m...

4) Peter l#Drucker l#stated l#that l#since l#it l#is l#the l#customer l#who l#defines l#value, l#the

business l#enterprise#lhas l#only l#two l#business l#functions: l#marketing l#and
l#



l# innovation.
4) l# l# l# l# l#

⊚ l # true

⊚ l# false


Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation#lBloom's l#:
l# Remember
Difficulty l#: l# 1 l#Easy

Topic l#: l#The l#Concept l#of l#Customer l# Value

Version 3
l#1

, Learning l#Objective l#: l# 01-02 l#Define l#what l#marketing l#and l#marketing l#management l#really l#are
and l#how l#they l#con#lGradable l#: l#automatic
l#


Source l#: l#Chapter l#01 l#Test l# Bank l#> l#TF l#Qu. l#04 l#Peter l# Drucker l#stated l#that l#since l#it l#is l#the l#cu...

5) Sustainability l#refers l#to l#business l#practices l#that l#prolong l#the l#life l#cycle l#of l#a

l# product.

5) l# l# l# l# l#

⊚ l # true

⊚ l# false


Question l#Details
Accessibility l#: l#Keyboard
l# Navigation#lBloom's l#:
l# Understand
Difficulty l#: l# 2 l#Medium

Topic l#: l# Marketing l#and l#Marketing l#Management l#Defined

Learning l#Objective l#: l# 01-02 l#Define l#what l#marketing l#and l#marketing l#management l#really l#are
and l#how l#they l#con#lAACSB l#: l# Ethics
l#


Gradable l#: l#automatic

Source l#: l# Chapter l#01 l#Test l#Bank l#> l#TF l#Qu. l#05 l#Sustainability l#refers l#to l#business l#practices l#...




Version 4
l#1