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Marketing summary 'Marketing - concepts and strategies' (7th edition) (ENG) (April - June 2019)

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Summary Marketing based on the book 'Marketing - concepts and strategies' by Dibb, Simkin, Pride and Ferrel (7th edition). The chapters discussed in the lectures (April - June 2019) are included in this summary (H 1, 2, 3, 7, 8, 9, 11, 5, 6, 10, 12, 20, 16, 17, 19, 14, 15, 18, 24).

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  •  Book
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  •  • 102 pages • 
  • by student043 • 
  • uploaded  28-05-2019
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Summary International Marketing

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This is a summary of the course International Marketing of the third year Marketing Business Management. This summary is in English. Chapters in this summary: Chapter 1: Global Marketing Chapter 2: Decision to internationalize Chapter 3: External analysis Chapter 4: External Chapter 5: How to create and develop competitive advantages on the international market? Chapter 6: Market

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  • Summary
  •  • 148 pages • 
  • by studsamenvattingen • 
  • uploaded  19-12-2019
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Academic Competences Marketing (summary 2019)

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This summary contains all information of the five modules of ACCO, including: the six web clips and the three interactive lectures (tutorials). Applicable for all premaster studies at TiSEM 2019 (Tilburg University). As preparation for the midterm 2019.

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  • Summary
  •  • 38 pages • 
  • by cherluna • 
  • uploaded  12-10-2019
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Marketing & Innovation Articles Summary - 2018/2019

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The following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef ( 2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe et al (2000), Kuester et al (1999), Homburg et al ( 2010).

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  • Summary
  •  • 67 pages • 
  • by Kimtewoerd96 • 
  • uploaded  23-12-2018
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