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Marketing Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about marketing? On this page you'll find 13766 study documents about marketing.

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Global Marketing, 8e (Keegan/Green) Chapter 1 Introduction to Global Marketing- All chapters
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Global Marketing, 8e (Keegan/Green) Chapter 1 Introduction to Global Marketing- All chapters Global Marketing, 8e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) The market development strategy involves seeking new customers by introducing existin g products or services to a new market segment. Answer: TRUE Difficulty: Easy Chapter LO: 1 AACSB: Reflective thinking Course LO: Discuss the fundamental concepts of marketing 2) Starbucks is building on its loyalty card and rewards pro...

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  • Summary
  •  • 503 pages • 
  • by solutions • 
  • uploaded  14-05-2021
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KO...

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  •  • 658 pages • 
  • by joymakish • 
  • uploaded  01-06-2021
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Disruptive Innovation Marketing | ALL ARTICLES + LECTURES (notes & slides) SUMMARY
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Complete and comprehensive summary of the UvA 2021 course Disruptive Innovation Marketing, including ALL ARTICLES and ALL LECTURES (slides and extensive notes) that you need to know for the final exam. The summary is in English and is 50 pages long. The most important parts are colored or made ‘bold’, which allows for quick and easy reading. Check the table of contents shown in the preview to see all the specific articles that are included. A lot of time and effort was put into this summary....

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  • Summary
  •  • 50 pages • 
  • by chiara-uva • 
  • uploaded  05-05-2021
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2021 (DISTINCTION*) Pearson BTEC Level 3 Unit 17: Digital Marketing Assignment 1
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BTEC Business Level 3: Assignment 1 - Unit 17: Digital Marketing Assignment 1 Distinction*, High quality and well detailed. Contains correct pictures, and is incredibly well organised and put together in terms of structure and format. High-level research with a professional sense of the layout. Using the information from this assignment will ensure you get a Distinction*. This document includes P1: Explain the role of digital marketing as an extension of traditional marketing and the ways t...

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  •  • 24 pages • 
  • by businessstudy • 
  • uploaded  20-02-2021
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Digital Marketing Essentials By Larson - Complete Test Bank
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The major objective of this course is to introduce the general marketing concepts in the context of the Internet. The course will present these concepts from a practitioner’s perspective, intending to help develop skills that may be used by a marketing professional in a modern and ever-changing economy. Description of the document: - PDF containing practice test questions designed exclusively for [Digital Marketing Essentials textbook] - You will find the correct answer below each qu...

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  •  Book
  • Exam (elaborations)
  •  • 113 pages • 
  • by Jbartlett • 
  • uploaded  18-06-2021
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SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING
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SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING/ SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING/ SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING

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  • Exam (elaborations)
  •  • 128 pages • 
  • by PASSGRADES • 
  • uploaded  03-06-2021
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