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Topic: Content Marketing (Literature & Lectures)
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Providing an in-depth and complete section of notes from the course of Topic: Content Marketing. Notes include not only a meticulous outline of the literature assigned but also from the weekly (zoom-)seminars. Chapter numbers refer to the book assigned for this course. Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!) . Being a topic, the course can be taken both in your second year as well as in your third year.

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  •  Book & Bundle
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  •  • 85 pages • 
  • by FrancescaReverdito • 
  • uploaded  22-05-2020
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Marketing Midterm Summary A Framework for Marketing Management
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  •  Book
  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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Study notes Marketing Management week 1 - 7 (BT1203)
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Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)

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  • Summary
  •  • 137 pages • 
  • by daniellevanveen1 • 
  • uploaded  17-09-2020
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Marketing - Foundations of Marketing - 5th edition (John Fahy and David Jobber)
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Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making process (B2B), 5 (excluding organizational segmentation criteria), 6 to 8, 9 (excluding personal selling and sales management) en 10 to 11. Can also be used for other studies at other universities with ...

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  •  Book & Bundle
  • Summary
  •  • 37 pages • 
  • by mertelems • 
  • uploaded  13-10-2020
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