• 12.163 Search Results 'marketing'
  • 0

    Filter(s)

All 12.163 results

Marketing - Foundations of Marketing - 5th edition (John Fahy and David Jobber)
(0)
$5.56
2x  sold

Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making process (B2B), 5 (excluding organizational segmentation criteria), 6 to 8, 9 (excluding personal selling and sales management) en 10 to 11. Can also be used for other studies at other universities with ...

i See more info x
  •  Book & Bundle
  • Summary
  •  • 37 pages • 
  • by mertelems • 
  • uploaded  13-10-2020
Quick View
i x
Global Marketing, 8e (Keegan/Green) Chapter 1 Introduction to Global Marketing- All chapters
(1)
$30.49
2x  sold

Global Marketing, 8e (Keegan/Green) Chapter 1 Introduction to Global Marketing- All chapters Global Marketing, 8e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) The market development strategy involves seeking new customers by introducing existin g products or services to a new market segment. Answer: TRUE Difficulty: Easy Chapter LO: 1 AACSB: Reflective thinking Course LO: Discuss the fundamental concepts of marketing 2) Starbucks is building on its loyalty card and rewards pro...

i See more info x
  •  Book
  • Summary
  •  • 503 pages • 
  • by solutions • 
  • uploaded  14-05-2021
Quick View
i x
2021 (DISTINCTION*) Pearson BTEC Level 3 Unit 17: Digital Marketing Assignment 1
(1)
$29.54
6x  sold

BTEC Business Level 3: Assignment 1 - Unit 17: Digital Marketing Assignment 1 Distinction*, High quality and well detailed. Contains correct pictures, and is incredibly well organised and put together in terms of structure and format. High-level research with a professional sense of the layout. Using the information from this assignment will ensure you get a Distinction*. This document includes P1: Explain the role of digital marketing as an extension of traditional marketing and the ways t...

i See more info x
  •  Bundle
  • Essay
  •  • 24 pages • 
  • by businessstudy • 
  • uploaded  20-02-2021
Quick View
i x

Sell your knowledge on Stuvia

Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes.

Sign up for free today and start earning while helping others!

Start selling or learn more about selling on Stuvia  
Marketing Midterm Summary A Framework for Marketing Management
(3)
$4.95
12x  sold

!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

i See more info x
  •  Book
  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
Quick View
i x
Study notes Marketing Management week 1 - 7 (BT1203)
(3)
$5.57
15x  sold

Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)

i See more info x
  • Summary
  •  • 137 pages • 
  • by daniellevanveen1 • 
  • uploaded  17-09-2020
Quick View
i x
MARKETING
(0)
$20.49

MARKETING Chapter 1 1) A marketer who segments a population by age and gender is using ________ to categorize consumers. A) demographics B) psychographics C) roles D) lifestyle 2) A consumer researcher who examines consumers' lifestyles and personalities is studying ________. A) demographics B) psychographics C) social class D) roles 3) The growth of consumption communities, which give members a forum for sharing opinions and recommendations about specific products, has been mos...

i See more info x
  • Exam (elaborations)
  •  • 107 pages • 
  • by kabitessy • 
  • uploaded  08-01-2021
Quick View
i x