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Very complete and neat summary of the UvA 2020 course Digital Technologies and Marketing, including ALL MANDATORY ARTICLES and Tutorial Challenges and Notes of the discussion. The summary is in English and is 31 pages long, it has many details and the most important parts covered are 'bold', for quick and easy reading. Check the table of contents shown in the document to see all the articles and podcasts. It took me forever to read and summarize all the materials - this summary will definitely s...
- Summary
- • 33 pages •
Very complete and neat summary of the UvA 2020 course Digital Technologies and Marketing, including ALL MANDATORY ARTICLES and Tutorial Challenges and Notes of the discussion. The summary is in English and is 31 pages long, it has many details and the most important parts covered are 'bold', for quick and easy reading. Check the table of contents shown in the document to see all the articles and podcasts. It took me forever to read and summarize all the materials - this summary will definitely s...
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comprehensive summary of the course marketing management based on the book 
ISBN: 9781292146508
Title: 'Marketing, An Introduction', Global Edition
Author: Armstrong, G and Philip Kotler
Publisher: Pearson Harlow, England
Edition: 13
- Book
- Summary
- • 41 pages •
comprehensive summary of the course marketing management based on the book 
ISBN: 9781292146508
Title: 'Marketing, An Introduction', Global Edition
Author: Armstrong, G and Philip Kotler
Publisher: Pearson Harlow, England
Edition: 13

Small summary for Retail & Omnichannel Marketing. Small details are omitted. Summary contains the main lines of the lessons and articles. Summary is divided into topics to better establish the link between teaching materials.
- Summary
- • 65 pages •
Small summary for Retail & Omnichannel Marketing. Small details are omitted. Summary contains the main lines of the lessons and articles. Summary is divided into topics to better establish the link between teaching materials.


Comprehensive summary for Midterm 1 of the Consumer and Marketing course. The summary covers chapters 1 through 7 of Michael R. Solomon's book Consumer Behavior: Buying, Having and Being (13th edition). The chapters are extensive but clearly summarized and include pictures from the book to clarify the fabric. 
 
The course Consumer and Marketing is given in the second year of the course Business Economics, but is also given as an elective course in the third year of the Economics and Business ...
- Book
- Summary
- • 34 pages •
Comprehensive summary for Midterm 1 of the Consumer and Marketing course. The summary covers chapters 1 through 7 of Michael R. Solomon's book Consumer Behavior: Buying, Having and Being (13th edition). The chapters are extensive but clearly summarized and include pictures from the book to clarify the fabric. 
 
The course Consumer and Marketing is given in the second year of the course Business Economics, but is also given as an elective course in the third year of the Economics and Business ...

Summary of the Google Ads course (Digital Marketing self-study)
- Summary
- • 52 pages •
Summary of the Google Ads course (Digital Marketing self-study)

Complete summary of all lectures of the course Services Marketing at Tilburg University in 2020. It includes all the content for the exam!
- Bundle
- Class notes
- • 70 pages •
Complete summary of all lectures of the course Services Marketing at Tilburg University in 2020. It includes all the content for the exam!

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Very comprehensive summary of the Retail & Omnichannel Marketing course. All lessons have been extensively covered in this summary but also all articles are in great detail explained.
- Summary
- • 132 pages •
Very comprehensive summary of the Retail & Omnichannel Marketing course. All lessons have been extensively covered in this summary but also all articles are in great detail explained.


!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. 

The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
- Book
- Summary
- • 16 pages •
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. 

The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)
- Summary
- • 137 pages •
Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)


This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
- Book
- Summary
- • 97 pages •
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.


Providing an in-depth and complete section of notes from the course of Topic: Content Marketing. Notes include not only a meticulous outline of the literature assigned but also from the weekly (zoom-)seminars. Chapter numbers refer to the book assigned for this course. Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!) . Being a topic, the course can be taken both in your second year as well as in your third year.
- Book & Bundle
- Summary
- • 85 pages •
Providing an in-depth and complete section of notes from the course of Topic: Content Marketing. Notes include not only a meticulous outline of the literature assigned but also from the weekly (zoom-)seminars. Chapter numbers refer to the book assigned for this course. Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!) . Being a topic, the course can be taken both in your second year as well as in your third year.