Marketing Study guides, Class notes & Summaries

This is a summary of the marketing course of part 1, 2 and 3, so chapter 1 to 13. Part 4 and 5 will follow, but these lessons are still to be given. Summary is always based on ppt with additional explanations from the handbook. Good luck studying:)))

Marketing Summary - Contains all the treated material from the lectures - partly based on the book Marketing - Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti (9780198809999)

This is the second part of the marketing summary. This includes chapters 14 to 17. So healed parts 4 and 5, except chapter 18 (since this chapter is not known from the handbook or ppt).

This is a summary of the course in the 2nd year of the bachelor. It contains all the slides, pictures, graphs, examples and all my notes from the courses. I had 36 out of 40 questions correct on the exam.

Complete summary of the course digital marketing, taught by prof. Dieneke Van Den Sompel

Nauwkeurige samenvatting van het vak Digital Marketing Industries (lectures +readings), gegeven door prof. Verhulst. In dit document zijn alle lectures samengevat en aangevuld met de kern uit de readerteksten. Als je vragen over de inhoud hebt, mag je me altijd sturen via Messenger :)

This is a full and extensive summary of all mandatory papers from the Consumer Marketing Course from the VU Master Marketing 2021. The file includes an in-depth summary of every paper and discusses all studies within each paper.

Providing an in-depth and complete section of notes from the course of Topic: Political Marketing, Campaigns and Voters. The present document includes a summary of all lectures and readings for this course. Notes include: - Notes from Lecture 1,2,3,4,5,6 (lecture 7 got cancelled and will not be part of the exam) - Summary of the literature assigned for week 1,2,3,4,5,6,7 Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!)...

TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KO...

In this document, all the questions and answers to the tutorial cases of Marketing Channel Management are worked out.