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B+ grade note
A well-written reading note on the articles provided on the course.
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B+ grade note
Last document update: agoA well-written reading note on the articles provided on the course.
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Marketing Communication
A summary of 205 pages: slides, syllabus, guest lectures and notes
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Marketing Communication
Last document update: agoA summary of 205 pages: slides, syllabus, guest lectures and notes
Marketing notes
Notes Marketing lectures, mainly in English, few Dutch words.
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Marketing notes
Last document update: agoNotes Marketing lectures, mainly in English, few Dutch words.
Summary book 'Marketing: Concepts and Strategies'
Summary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
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Summary book 'Marketing: Concepts and Strategies'
Last document update: agoSummary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
Marketing summary 'Marketing - concepts and strategies' (7th edition) (ENG) (April - June 2019)
Summary Marketing based on the book 'Marketing - concepts and strategies' by Dibb, Simkin, Pride and Ferrel (7th edition). The chapters discussed in the lectures (April - June 2019) are included in this summary (H 1, 2, 3, 7, 8, 9, 11, 5, 6, 10, 12, 20, 16, 17, 19, 14, 15, 18, 24).
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Marketing summary 'Marketing - concepts and strategies' (7th edition) (ENG) (April - June 2019)
Last document update: agoSummary Marketing based on the book 'Marketing - concepts and strategies' by Dibb, Simkin, Pride and Ferrel (7th edition). The chapters discussed in the lectures (April - June 2019) are included in this summary (H 1, 2, 3, 7, 8, 9, 11, 5, 6, 10, 12, 20, 16, 17, 19, 14, 15, 18, 24).
Marketing summary Y2Q2 BV
Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
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Marketing summary Y2Q2 BV
Last document update: agoExtended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
Summary International Marketing
This is a summary of the course International Marketing of the third year Marketing Business Management. This summary is in English. Chapters in this summary: Chapter 1: Global Marketing Chapter 2: Decision to internationalize Chapter 3: External analysis Chapter 4: External Chapter 5: How to create and develop competitive advantages on the international market? Chapter 6: Market
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Summary International Marketing
Last document update: agoThis is a summary of the course International Marketing of the third year Marketing Business Management. This summary is in English. Chapters in this summary: Chapter 1: Global Marketing Chapter 2: Decision to internationalize Chapter 3: External analysis Chapter 4: External Chapter 5: How to create and develop competitive advantages on the international market? Chapter 6: Market
Academic Competences Marketing (summary 2019)
This summary contains all information of the five modules of ACCO, including: the six web clips and the three interactive lectures (tutorials). Applicable for all premaster studies at TiSEM 2019 (Tilburg University). As preparation for the midterm 2019.
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Academic Competences Marketing (summary 2019)
Last document update: agoThis summary contains all information of the five modules of ACCO, including: the six web clips and the three interactive lectures (tutorials). Applicable for all premaster studies at TiSEM 2019 (Tilburg University). As preparation for the midterm 2019.
Marketing & Innovation Articles Summary - 2018/2019
The following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef ( 2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe et al (2000), Kuester et al (1999), Homburg et al ( 2010).
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Marketing & Innovation Articles Summary - 2018/2019
Last document update: agoThe following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef ( 2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe et al (2000), Kuester et al (1999), Homburg et al ( 2010).
Marketing Fundamentals 5.1
Summary of all 8 lectures incl. figures
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Marketing Fundamentals 5.1
Last document update: agoSummary of all 8 lectures incl. figures
Lectures Marketing Communication
A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation.
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Lectures Marketing Communication
Last document update: agoA summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation.