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Marketing Midterm Summary A Framework for Marketing Management
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This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 8, and part of chapter 9 (pages 170-179). The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed during the lec...

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  •  Book
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  •  • 15 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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MNM1601 - Marketing Management Past Exam Pack
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A comprehensive pack of exam questions to prepare you for your Marketing Management exams. Covering areas such as Marketing communication, cyber marketing and digital marketing, branding, pricing, segmentation, consumer behaviour, etc.

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  • Exam (elaborations)
  •  • 19 pages • 
  • by mickz • 
  • uploaded  28-02-2020
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MAR 3023 MARKETING MANAGEMENT. 140 Questions and Answers
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1. The process of thoughtfully defining a firm's objectives and developing a method for achieving those objectives is called A. business planning. B. marketing development. C. functional pla nning. D. strategic planning. E. business development. 2. How often should firms undertake the task of strategic planning? A. on a continual basis as conditions change B. only once, when determining the firm's objectives C. only once, when developing the marketing plan D. two or three times, to make sure a...

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  • Exam (elaborations)
  •  • 57 pages • 
  • by browsegradesdotcom • 
  • uploaded  20-06-2020
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Summary Marketing Management articles (article 1 to 10)
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Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

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  •  Bundle
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  •  • 46 pages • 
  • by renske07 • 
  • uploaded  10-10-2019
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