Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)

!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

52 pages of Article summaries for the course ‘Marketing Management’ (BT1203). Includes all course required literature.

This document contains course notes for all 8 units of the Marketing Management course (BUS5112) at the University of the People (UoPeople). These notes helped me achieve a GPA of 4.0 in 2020. Learning materials at the University come from a number of different sources. These notes were written to summarize them into a single document for ease of reference. They minimize time spent on looking for information, and have helped me greatly in every course assignment. Topics include: - Unit 1: Dev...

!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

This summary contains all the seven lectures from the course Introduction to Research in Marketing (fall). Note: the spring course could is a bit different from the fall course in some aspects.

A comprehensive pack of exam questions to prepare you for your Marketing Management exams. Covering areas such as Marketing communication, cyber marketing and digital marketing, branding, pricing, segmentation, consumer behaviour, etc.

This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...

comprehensive summary of the course marketing management based on the book ISBN: 9781292146508 Title: 'Marketing, An Introduction', Global Edition Author: Armstrong, G and Philip Kotler Publisher: Pearson Harlow, England Edition: 13

This summary contains all information of the eight modules of Strategic Marketing Management. Applicable for the Marketing Management program at TiSEM 2020 (Tilburg University). As preparation for the exam in Spring 2020.