ARE 136 Quizzes with Complete
Solutions Graded A+
What is a downside to adopting a heavy-user-focused segmentation plan? - Answer-
Heavy users may differ significantly from average or infrequent users in terms of their
motivations to consume, their approach to the brand, or their image of the brand.
Experience and involvement are both low in the extended problem solving decision
making mode. - Answer-False
Demographic segmentation is used in selecting target segments by focusing on
consumers' descriptors such as their values, beliefs, and opinions. - Answer-False
In the context of advertising, which of the following is true concerning teams? - Answer-
They have become the primary means for getting things done.
New ideas and breakthrough solutions result when there is just enough tension and just
the right clash of ideas called.... - Answer-Creative abrasion.
Which of the following best defines brainstorming? - Answer-It is an organized approach
to generating ideas.
Repetition is a tried-and-true way of... - Answer-Gaining easier retrieval of brand names
from consumer's memory.
A hard-sell ad is most likely to create a(n) ______ in potential customers. - Answer-
Sense of urgency
Comparison ads try to demonstrate a brand's ability to satisfy consumers by... - Answer-
Weighing its features against those of competitive brands.
An advertiser for gum attempts to generate brand preference by getting consumers to
simply like the product and associate it with fun and happiness. Which type of message
is the advertiser sending? - Answer-A feel-good message.
A group of friends sittin in a bar talk and joke about varous beer commercials. One of
them describes an ad and they all laugh, and then someone says, "That is one great ad.
Who was that for, anyway?" From this scenario, it is clear that the ad about which the
friends were talking: - Answer-Is not a persuasive ad.
, Advertisers promote brand recall through repetition and memory aids. - Answer-True
Fear appeal ads can be successfully used in almost all product categories. - Answer-
False
In Media, deisions are critically important for two reasons, One of the reasons is that... -
Answer-Advertisers need media to reach audiences that are likely in need of the
information.
The greatest advantage of television as an advertising medium is its ability to... -
Answer-Send a message through sight and sound.
Which of the folloeing is true of the media environment today? - Answer-Digital media
must synergize with traditional media to work effectively.
When comparing the cost of radio and television advertising, which of the following is
true? - Answer-Radio offers a low absolute cost that television can't match.
Which of the following best describes social media? - Answer-It is a group of internet-
based applications that allows for the reation and exchange of user-generated content.
To be most effective, brands should leverage social media as a digital advertising
opportunity that can target by... - Answer-Consumer lifestyle.
Which of the following is a predominant concern relating to social media? - Answer-
Consumer privacy.
Which of the following is true of paid media? - Answer-They are advertisements that van
be purchased on a social network or other digital platforms.
The main advantage of magazines as a media choice is their auduence selectively,
which can be based on demographics, lifestyle, or special interests. - Answer-True
In the context of social media advertising, earned media are brand assets or objects
created within social networks by organizations. - Answer-False
Stacey is making her weekly trip to the grocery store. She takes with her a National
brand coffee coupon worth 50 cents. While shopping she was asked if she would like to
try a slice of pizza from a sales person. After tasting it, the sales personal directs her to
where the brand is available. When Stacey arrives at her favorite brand of toothpaste,
she is delighted to find that she would receive a toothbrush along with the toothpaste
attached to the box for no charge. She then runs into a cardboard cutout of an actor
from a medical drama that she watches on TV, with a box full of pain relievers built into
it. At her last stop, the cereal aisle, she notices that a brand offers a chance to buy a T-
shirt with a picture of the brand's cartoon character. Which of the objectives of
Solutions Graded A+
What is a downside to adopting a heavy-user-focused segmentation plan? - Answer-
Heavy users may differ significantly from average or infrequent users in terms of their
motivations to consume, their approach to the brand, or their image of the brand.
Experience and involvement are both low in the extended problem solving decision
making mode. - Answer-False
Demographic segmentation is used in selecting target segments by focusing on
consumers' descriptors such as their values, beliefs, and opinions. - Answer-False
In the context of advertising, which of the following is true concerning teams? - Answer-
They have become the primary means for getting things done.
New ideas and breakthrough solutions result when there is just enough tension and just
the right clash of ideas called.... - Answer-Creative abrasion.
Which of the following best defines brainstorming? - Answer-It is an organized approach
to generating ideas.
Repetition is a tried-and-true way of... - Answer-Gaining easier retrieval of brand names
from consumer's memory.
A hard-sell ad is most likely to create a(n) ______ in potential customers. - Answer-
Sense of urgency
Comparison ads try to demonstrate a brand's ability to satisfy consumers by... - Answer-
Weighing its features against those of competitive brands.
An advertiser for gum attempts to generate brand preference by getting consumers to
simply like the product and associate it with fun and happiness. Which type of message
is the advertiser sending? - Answer-A feel-good message.
A group of friends sittin in a bar talk and joke about varous beer commercials. One of
them describes an ad and they all laugh, and then someone says, "That is one great ad.
Who was that for, anyway?" From this scenario, it is clear that the ad about which the
friends were talking: - Answer-Is not a persuasive ad.
, Advertisers promote brand recall through repetition and memory aids. - Answer-True
Fear appeal ads can be successfully used in almost all product categories. - Answer-
False
In Media, deisions are critically important for two reasons, One of the reasons is that... -
Answer-Advertisers need media to reach audiences that are likely in need of the
information.
The greatest advantage of television as an advertising medium is its ability to... -
Answer-Send a message through sight and sound.
Which of the folloeing is true of the media environment today? - Answer-Digital media
must synergize with traditional media to work effectively.
When comparing the cost of radio and television advertising, which of the following is
true? - Answer-Radio offers a low absolute cost that television can't match.
Which of the following best describes social media? - Answer-It is a group of internet-
based applications that allows for the reation and exchange of user-generated content.
To be most effective, brands should leverage social media as a digital advertising
opportunity that can target by... - Answer-Consumer lifestyle.
Which of the following is a predominant concern relating to social media? - Answer-
Consumer privacy.
Which of the following is true of paid media? - Answer-They are advertisements that van
be purchased on a social network or other digital platforms.
The main advantage of magazines as a media choice is their auduence selectively,
which can be based on demographics, lifestyle, or special interests. - Answer-True
In the context of social media advertising, earned media are brand assets or objects
created within social networks by organizations. - Answer-False
Stacey is making her weekly trip to the grocery store. She takes with her a National
brand coffee coupon worth 50 cents. While shopping she was asked if she would like to
try a slice of pizza from a sales person. After tasting it, the sales personal directs her to
where the brand is available. When Stacey arrives at her favorite brand of toothpaste,
she is delighted to find that she would receive a toothbrush along with the toothpaste
attached to the box for no charge. She then runs into a cardboard cutout of an actor
from a medical drama that she watches on TV, with a box full of pain relievers built into
it. At her last stop, the cereal aisle, she notices that a brand offers a chance to buy a T-
shirt with a picture of the brand's cartoon character. Which of the objectives of
