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WGU
WGU D174 - MARKETING MANAGEMENT EXAM
QUESTIONS WITH CORRECT VERIFIED SOLUTIONS
100% GUARANTEED PASS (LATEST UPDATE)
Late majority - ANS ✓product followers who are price sensitive and risk averse
Early majority - ANS ✓product watchers who want to be convinced before
committing
Laggards - ANS ✓product avoiders who want to evade adoption
What characteristics makes service different from goods? - ANS
✓intangibility, inseparability, variability, perishability
Service attributes - ANS ✓search -physically observable
Experience - evaluated only during or after consumption
Credence - based on expertise
SERVQUAL - ANS ✓measurement tool that uses survey research to measure
service using tangibles, reliability, responsiveness, assurance, and empathy
Price skimming - ANS ✓price new product high to assume high quality
WGU D174
, 2
WGU
Cost-plus pricing (markup pricing) - ANS ✓standard markup + cost of a
product
Average cost pricing - ANS ✓sum of all costs ( or cost + profit margin) / total #
of units
Reference pricing - ANS ✓comparing total price of bundle components in
purchased separately v bundled price
Predatory pricing - ANS ✓sell products below cost to push competitors out of
market then raise price
Fair Trade Law (FTL) - ANS ✓prevent companies from establishing artificially
high prices by limiting the ability of wholesalers and retailers to offer reduced
prices
Minimum markup laws - ANS ✓prevent loss leader pricing by requiring certain
percentage of markup is applied to products
USMCA - ANS ✓designed to support equal trade, leading to freer markets, fairer
trade, and more economic growth among these three countries
WGU D174
WGU
WGU D174 - MARKETING MANAGEMENT EXAM
QUESTIONS WITH CORRECT VERIFIED SOLUTIONS
100% GUARANTEED PASS (LATEST UPDATE)
Late majority - ANS ✓product followers who are price sensitive and risk averse
Early majority - ANS ✓product watchers who want to be convinced before
committing
Laggards - ANS ✓product avoiders who want to evade adoption
What characteristics makes service different from goods? - ANS
✓intangibility, inseparability, variability, perishability
Service attributes - ANS ✓search -physically observable
Experience - evaluated only during or after consumption
Credence - based on expertise
SERVQUAL - ANS ✓measurement tool that uses survey research to measure
service using tangibles, reliability, responsiveness, assurance, and empathy
Price skimming - ANS ✓price new product high to assume high quality
WGU D174
, 2
WGU
Cost-plus pricing (markup pricing) - ANS ✓standard markup + cost of a
product
Average cost pricing - ANS ✓sum of all costs ( or cost + profit margin) / total #
of units
Reference pricing - ANS ✓comparing total price of bundle components in
purchased separately v bundled price
Predatory pricing - ANS ✓sell products below cost to push competitors out of
market then raise price
Fair Trade Law (FTL) - ANS ✓prevent companies from establishing artificially
high prices by limiting the ability of wholesalers and retailers to offer reduced
prices
Minimum markup laws - ANS ✓prevent loss leader pricing by requiring certain
percentage of markup is applied to products
USMCA - ANS ✓designed to support equal trade, leading to freer markets, fairer
trade, and more economic growth among these three countries
WGU D174
