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Summary Consumer Behavior Articles (2018/2019)

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Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).

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  •  • 32 pages • 
  • by Kimtewoerd96 • 
  • uploaded  20-10-2018
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