Marlboro Man and Virginia Slims Best Graded Exam Questions

marlboro - ANSWER-premium brand industry leader; started as a woman's brand; more popular in the 50s; flip top box, this is what all the cigarettes use today; changes materiality of consumption; switched from saying that doctors smoke this brand to the idea of filters; military associations; manifest destiny, asserting american power, frontier; "come to where the flavor is. come to marlboro country" wiston - ANSWER-strong associations with nascar- pay for the nascar "winston cup"; dont quit mentality; toxic masculinity; "i told my dad I stopped raisin' hell, and he called me a quitter' lucky strike - ANSWER-"it's toasted" slender figure ads; virginia slims - ANSWER-you've come a long way, baby; roe v wade, womens movement organized around this law, reform workplace environments; sponsored us open misty - ANSWER-took some of the market share from virginia slims; discount brand appealing to younger women capri - ANSWER-took some of the market share from virginia slims; ideas of women's improvement; elegance and beauty