Class notes
Consumer Behavior Analysis (MKTG425) Class Notes - Ch 2: Consumer Well Being
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Uploaded on
16-02-2022
Written in
2021/2022
These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 2: Consumer Well Being. These notes cover ethical issues in marketing (+ major ethical issues examples discussed in class), sustainable marketing, and ethical behavior in marketing.
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Institution
Towson University
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Written for
Document information
- Uploaded on
- February 16, 2022
- Number of pages
- 2
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Huff
- Contains
- Class 2
Subjects
- marketing
- business
- consumer behavior
- consumer well being
- ethics
- sustainable marketing
- ethical marketing
-
ethical issues
-
consumer behavior analysis
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