Pass With Kay's

These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 1: Introduction. These notes cover the fundamentals of Consumer Behavior Analysis, including: consumer behavior definition, market segmentation overview, group identity, individual identity, and popular culture.

These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 2: Consumer Well Being. These notes cover ethical issues in marketing (+ major ethical issues examples discussed in class), sustainable marketing, and ethical behavior in marketing.

These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 3: Perception. The notes involve details on the 3 Stages of Perception, Sensory receptors and stimulate, perceptual positioning, and schema.