What does Production Orientation focus on?
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Internal capabilities of the firm, rather than demand of the marketplace.
Firm can create its own demand through innovative products.
What are the parameters of the General Electric Model?
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Vertical: market attractiveness
Horizontal: Business Position (company strength)
, If the market is a question mark (problem child) what strategy should be used?
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Either Divest, Build or harvest (circumstance will dictate proper strategy)
In Ansoff's Opportunity matrix, what are the four parameters?
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Veritcal: Present Market, New Market
Horizontal: Present Product, New Product
What is a marketing objective?
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statement of what is to be accomplished through marketing activities.
What is strategic planning?
Give this one a try later!
Give this one a try later!
Internal capabilities of the firm, rather than demand of the marketplace.
Firm can create its own demand through innovative products.
What are the parameters of the General Electric Model?
Give this one a try later!
Vertical: market attractiveness
Horizontal: Business Position (company strength)
, If the market is a question mark (problem child) what strategy should be used?
Give this one a try later!
Either Divest, Build or harvest (circumstance will dictate proper strategy)
In Ansoff's Opportunity matrix, what are the four parameters?
Give this one a try later!
Veritcal: Present Market, New Market
Horizontal: Present Product, New Product
What is a marketing objective?
Give this one a try later!
statement of what is to be accomplished through marketing activities.
What is strategic planning?
Give this one a try later!
