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Marketing notes (1st edition)
Gary Armstrong, Marc Oliver Opresnik - ISBN: 9781292146508
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View all 35 notes for Marketing, written by Gary Armstrong, Marc Oliver Opresnik. All Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing notes
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
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- • 6 pages •
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
- Summary
- • 4 pages •
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
Summary chapter 3, images from the book are included.
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- • 2 pages •
Summary chapter 3, images from the book are included.
Summary of Chapter 1
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Summary Marketing - An Introduction Chapter 1 Hanzehogeschool Groningen
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Summary Marketing - An Introduction Chapter 1 Hanzehogeschool Groningen
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Het betreft een samenvatting voor het boek van het vak Marketing Management binnen de afstudeerrichting Recht en Bedrijfswetenschappen en de minor Bedrijfswetenschappen van Universiteit Leiden. Het betreft de hoofdstukken 1, 3, 5 t/m 7, 9, 10, 12 & 14
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- • 57 pages •
Het betreft een samenvatting voor het boek van het vak Marketing Management binnen de afstudeerrichting Recht en Bedrijfswetenschappen en de minor Bedrijfswetenschappen van Universiteit Leiden. Het betreft de hoofdstukken 1, 3, 5 t/m 7, 9, 10, 12 & 14
Summary chapter 3, images from the book are included.
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- • 2 pages •
Summary chapter 3, images from the book are included.
Summary of Chapter 1. Images from the book included.
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- • 4 pages •
Summary of Chapter 1. Images from the book included.
Summary of chapter 2
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Summary of Chapter 1
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