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Marketing notes (1st edition)
Gary Armstrong, Marc Oliver Opresnik - ISBN: 9781292146508
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View all 35 notes for Marketing, written by Gary Armstrong, Marc Oliver Opresnik. All Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
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A summary of chapters 1 2 3 5 6 7 8 9 10 11 12 13 14 of the book 'Marketing an Introduction', this summary can be used to study for the Foundations of Marketing exam for first-year European Studies students.
- Summary
- • 22 pages •
A summary of chapters 1 2 3 5 6 7 8 9 10 11 12 13 14 of the book 'Marketing an Introduction', this summary can be used to study for the Foundations of Marketing exam for first-year European Studies students.
A detailed summary used to learn for the MS1 exam. 
All the key term from the chapter explained. 
Marketing an Introduction By Armstrong 
36 pages
- Summary
- • 36 pages •
A detailed summary used to learn for the MS1 exam. 
All the key term from the chapter explained. 
Marketing an Introduction By Armstrong 
36 pages
English summary of Marketing Management Chapters 1-16 (excl. chapter 15). Really useful summary with notes from the teacher and illustrations.
Book: Armstrong, G and Philip Kotler, ‘Marketing, An Introduction’, Global Edition, Pearson Harlow, England, 2017, 13th edition
- Summary
- • 24 pages •
English summary of Marketing Management Chapters 1-16 (excl. chapter 15). Really useful summary with notes from the teacher and illustrations.
Book: Armstrong, G and Philip Kotler, ‘Marketing, An Introduction’, Global Edition, Pearson Harlow, England, 2017, 13th edition
Summary created for the course Marketing and Sales in the first year of the study International Business. It covers all the necessary chapters and contains visuals, tables, and diagrams. The summary is written based on the book "Marketing - an introduction" created by Gary Armstrong..
- Summary
- • 16 pages •
Summary created for the course Marketing and Sales in the first year of the study International Business. It covers all the necessary chapters and contains visuals, tables, and diagrams. The summary is written based on the book "Marketing - an introduction" created by Gary Armstrong..
Summaries for IBL course Marketing Management Fundamentals
- Summary
- • 30 pages •
Summaries for IBL course Marketing Management Fundamentals
CH 1, 2, 3, 5, 6, 7, 8, 9, 10, 12, 13, 14 from the book Marketing: An Introduction, Global Edition. This summary can also be used for the course Marketing & Sales 1.
- Summary
- • 19 pages •
CH 1, 2, 3, 5, 6, 7, 8, 9, 10, 12, 13, 14 from the book Marketing: An Introduction, Global Edition. This summary can also be used for the course Marketing & Sales 1.
Summary Marketing - An Introduction
Chapter 2
- Summary
- • 8 pages •
Summary Marketing - An Introduction
Chapter 2
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding

- Textbook notes
- • 10 pages •
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding

Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 6 pages •
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
Singapore Polytechnic marketing notes
- Class notes
- • 30 pages •
Singapore Polytechnic marketing notes
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Newest Marketing summaries
Summary of Marketing book: Marketing 'An Introduction' Thirteenth edition - Gary Armstrong, Philip Kotler with Marc O. Opresnik. Chapter 1,2,3,6,7,8,9,10,12,14 - International Business Studies
- Summary
- • 55 pages •
Summary of Marketing book: Marketing 'An Introduction' Thirteenth edition - Gary Armstrong, Philip Kotler with Marc O. Opresnik. Chapter 1,2,3,6,7,8,9,10,12,14 - International Business Studies
This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
- Thesis
- • 69 pages •
This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
Marketing an introduction 13th edition summary 
ISBN: 9781292146522
- Summary
- • 28 pages •
Marketing an introduction 13th edition summary 
ISBN: 9781292146522
English summary of Marketing Management Chapters 1-16 (excl. chapter 15). Really useful summary with notes from the teacher and illustrations.
Book: Armstrong, G and Philip Kotler, ‘Marketing, An Introduction’, Global Edition, Pearson Harlow, England, 2017, 13th edition
- Summary
- • 24 pages •
English summary of Marketing Management Chapters 1-16 (excl. chapter 15). Really useful summary with notes from the teacher and illustrations.
Book: Armstrong, G and Philip Kotler, ‘Marketing, An Introduction’, Global Edition, Pearson Harlow, England, 2017, 13th edition
Summaries for IBL course Marketing Management Fundamentals
- Summary
- • 30 pages •
Summaries for IBL course Marketing Management Fundamentals
CH 1, 2, 3, 5, 6, 7, 8, 9, 10, 12, 13, 14 from the book Marketing: An Introduction, Global Edition. This summary can also be used for the course Marketing & Sales 1.
- Summary
- • 19 pages •
CH 1, 2, 3, 5, 6, 7, 8, 9, 10, 12, 13, 14 from the book Marketing: An Introduction, Global Edition. This summary can also be used for the course Marketing & Sales 1.
Summary Marketing - An Introduction
Chapter 2
- Summary
- • 8 pages •
Summary Marketing - An Introduction
Chapter 2
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 6 pages •
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
Singapore Polytechnic marketing notes
- Class notes
- • 30 pages •
Singapore Polytechnic marketing notes
Summary Marketing - An Introduction Chapter 1
Hanzehogeschool Groningen

- Summary
- • 6 pages •
Summary Marketing - An Introduction Chapter 1
Hanzehogeschool Groningen

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