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Marketing notes (1st edition)

Gary Armstrong, Marc Oliver Opresnik - ISBN: 9781292146508

View all 35 notes for Marketing, written by Gary Armstrong, Marc Oliver Opresnik. All Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

Best selling Marketing notes

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Foundations of Marketing Chapters Summary
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A summary of chapters 1 2 3 5 6 7 8 9 10 11 12 13 14 of the book 'Marketing an Introduction', this summary can be used to study for the Foundations of Marketing exam for first-year European Studies students.

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  • Summary
  •  • 22 pages • 
  • by ilsevanduijn • 
  • uploaded  30-05-2019
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IB year 1 | detailed summary of CH. 2, 3, 6, 7, 8, 10, 11,12
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A detailed summary used to learn for the MS1 exam. All the key term from the chapter explained. Marketing an Introduction By Armstrong 36 pages

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  • Summary
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  • by lindsay98 • 
  • uploaded  07-11-2018
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Marketing Management Summary
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English summary of Marketing Management Chapters 1-16 (excl. chapter 15). Really useful summary with notes from the teacher and illustrations. Book: Armstrong, G and Philip Kotler, ‘Marketing, An Introduction’, Global Edition, Pearson Harlow, England, 2017, 13th edition

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  • by FroukjeH • 
  • uploaded  24-04-2018
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Summary Marketing and Sales | IBS Year 1 | Hogeschool van Amsterdam
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Summary created for the course Marketing and Sales in the first year of the study International Business. It covers all the necessary chapters and contains visuals, tables, and diagrams. The summary is written based on the book "Marketing - an introduction" created by Gary Armstrong..

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  • Summary
  •  • 16 pages • 
  • by RebeccaE123 • 
  • uploaded  23-08-2019
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Chapter 5 Understanding Consumer and Business Buyer Behavior
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Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding

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  • Textbook notes
  •  • 10 pages • 
  • by sierra143ilu • 
  • uploaded  18-10-2017
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Chapter 4 Managing Marketing Information to Gain Customer Insights
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Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding

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  • Textbook notes
  •  • 6 pages • 
  • by sierra143ilu • 
  • uploaded  18-10-2017
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Newest Marketing summaries

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Summary Marketing - An Introduction - Chapter 1,2,3,6,7,8,9,10,12,14 IBMS
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Summary of Marketing book: Marketing 'An Introduction' Thirteenth edition - Gary Armstrong, Philip Kotler with Marc O. Opresnik. Chapter 1,2,3,6,7,8,9,10,12,14 - International Business Studies

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Bachelor Thesis - A marketing strategy for the German marketing of company X to boost overall sales (GRADED WITH AN 8)
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This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...

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  • Thesis
  •  • 69 pages • 
  • by sannecuperus04 • 
  • uploaded  09-09-2018
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Marketing Management Summary
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English summary of Marketing Management Chapters 1-16 (excl. chapter 15). Really useful summary with notes from the teacher and illustrations. Book: Armstrong, G and Philip Kotler, ‘Marketing, An Introduction’, Global Edition, Pearson Harlow, England, 2017, 13th edition

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  • Summary
  •  • 24 pages • 
  • by FroukjeH • 
  • uploaded  24-04-2018
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