- ISBN
- Author(s)
- Language
- Publisher
- Edition
- Edition
Marketing fundamentals, an international perspective notes (3rd edition)
Bronis Verhage - ISBN: 9789001853228
- ISBN
- Author(s)
- Language
- Publisher
- Edition
- Edition
View all 37 notes for Marketing fundamentals, an international perspective, written by Bronis Verhage. All Marketing fundamentals, an international perspective notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing fundamentals, an international perspective summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing fundamentals, an international perspective notes
Summary of the book Marketing Fundamentals van Bronis Verhage en Marjolein Visser. The summary is about chapters 1- 4, 7-10, 12 and 13. In the summary there are also additional slides of lessons with extensive information.
- Summary
- • 34 pages •
Summary of the book Marketing Fundamentals van Bronis Verhage en Marjolein Visser. The summary is about chapters 1- 4, 7-10, 12 and 13. In the summary there are also additional slides of lessons with extensive information.
Het is een samenvating van het boek Marketing Fundamentals, geschreven door Bronis Verhage en uitgegeven door Noordhoff uitgevers. De samenvatting bestaat uit hoofdstuk 1,3 en 4 en 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8. It is a summary from the book marketing fundamentals, written by Bronis Verhage and published by ´Noordhoff uitgevers´. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8
- Summary
- • 24 pages •
Het is een samenvating van het boek Marketing Fundamentals, geschreven door Bronis Verhage en uitgegeven door Noordhoff uitgevers. De samenvatting bestaat uit hoofdstuk 1,3 en 4 en 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8. It is a summary from the book marketing fundamentals, written by Bronis Verhage and published by ´Noordhoff uitgevers´. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8
This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'c of marketing, 5 forces model Porter, distribution, macro, meso, micro, SWOT confrontation, SWOT strategies, brand management, etc.
- Class notes
- • 12 pages •
This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'c of marketing, 5 forces model Porter, distribution, macro, meso, micro, SWOT confrontation, SWOT strategies, brand management, etc.
Useful for the OMC course at Buas/NHTV the first and second year, but also any other course that requires these chapters. It can also be used instead of the third edition, since it's almost the same. It's an extensive summary and it's the only one you need for these chapters.
- Summary
- • 43 pages •
Useful for the OMC course at Buas/NHTV the first and second year, but also any other course that requires these chapters. It can also be used instead of the third edition, since it's almost the same. It's an extensive summary and it's the only one you need for these chapters.
This summary includes all the chapters you have to learn to make the exam in block 4, year 1. The summary includes plenty explanatory pictures and graphs either from the internet or from the book.
- Summary
- • 30 pages •
This summary includes all the chapters you have to learn to make the exam in block 4, year 1. The summary includes plenty explanatory pictures and graphs either from the internet or from the book.
Comprehensive summary for marketing for the first year of Facility Management on BuaS. After studying this summary, I had an 8.4 for the multiple-choice exam. Everything is clearly and flawlessly typed out with thick printed words for important terms. For questions or additional files such as old exams or practice questions, email me at the following email address: Uitgebreide samenvatting voor marketing voor het eerste jaar Facility Management op BUas. Na het studeren van deze samenvatting ha...
- Summary
- • 26 pages •
Comprehensive summary for marketing for the first year of Facility Management on BuaS. After studying this summary, I had an 8.4 for the multiple-choice exam. Everything is clearly and flawlessly typed out with thick printed words for important terms. For questions or additional files such as old exams or practice questions, email me at the following email address: Uitgebreide samenvatting voor marketing voor het eerste jaar Facility Management op BUas. Na het studeren van deze samenvatting ha...
Summary Online Marketing and Communications 1, chapters 1, 2, 6, 7, 9, 10, 12, 13
- Summary
- • 37 pages •
Summary Online Marketing and Communications 1, chapters 1, 2, 6, 7, 9, 10, 12, 13
Essay Marketing Fundamentals chapter 1 t/m 15
- Essay
- • 20 pages •
Essay Marketing Fundamentals chapter 1 t/m 15
This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.
- Essay
- • 21 pages •
This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.
A wide summary of the chapters 2, 3, 6, 7, 8 and 11!
- Summary
- • 20 pages •
A wide summary of the chapters 2, 3, 6, 7, 8 and 11!
Do you have documents that match this book? Sell them and earn money with your knowledge!
Newest Marketing fundamentals, an international perspective summaries
Summary of the book 'Marketing Fundamentals' by Bronis Verhage. This summary includes a table of contents, Chapter 1: 1.1, 1.2, 1.3, 1.4, 1.5 and 1.6 Chapter 3: 3.1, 3.2, 3.3 and 3.4 Chapter 4: 4.1, 4.2, 4.3, 4.4, 4.5 and 4.6 Chapter 6: 6.1, 6.2, 6.3, 6.4 and 6.5 Chapter 7: 7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.7 and 7.8
- Summary
- • 67 pages •
Summary of the book 'Marketing Fundamentals' by Bronis Verhage. This summary includes a table of contents, Chapter 1: 1.1, 1.2, 1.3, 1.4, 1.5 and 1.6 Chapter 3: 3.1, 3.2, 3.3 and 3.4 Chapter 4: 4.1, 4.2, 4.3, 4.4, 4.5 and 4.6 Chapter 6: 6.1, 6.2, 6.3, 6.4 and 6.5 Chapter 7: 7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.7 and 7.8
Volledige samenvatting van de collegeaantekeningen van het vak marketing. Jaar 1 kwartiel 3
- Class notes
- • 16 pages •
Volledige samenvatting van de collegeaantekeningen van het vak marketing. Jaar 1 kwartiel 3
Summary of the book Marketing Fundamentals van Bronis Verhage en Marjolein Visser. The summary is about chapters 1- 4, 7-10, 12 and 13. In the summary there are also additional slides of lessons with extensive information.
- Summary
- • 34 pages •
Summary of the book Marketing Fundamentals van Bronis Verhage en Marjolein Visser. The summary is about chapters 1- 4, 7-10, 12 and 13. In the summary there are also additional slides of lessons with extensive information.
This summary contains the chapters 2, 3, 6, 7, 8 & 11, including explanatory pictures from both the book and the internet. I have carefully selected the information that is most likely to appear on exams.
- Summary
- • 34 pages •
This summary contains the chapters 2, 3, 6, 7, 8 & 11, including explanatory pictures from both the book and the internet. I have carefully selected the information that is most likely to appear on exams.
Useful for the OMC course at Buas/NHTV the first and second year, but also any other course that requires these chapters. It can also be used instead of the third edition, since it's almost the same. It's an extensive summary and it's the only one you need for these chapters.
- Summary
- • 43 pages •
Useful for the OMC course at Buas/NHTV the first and second year, but also any other course that requires these chapters. It can also be used instead of the third edition, since it's almost the same. It's an extensive summary and it's the only one you need for these chapters.
This summary includes all the chapters you have to learn to make the exam in block 4, year 1. The summary includes plenty explanatory pictures and graphs either from the internet or from the book.
- Summary
- • 30 pages •
This summary includes all the chapters you have to learn to make the exam in block 4, year 1. The summary includes plenty explanatory pictures and graphs either from the internet or from the book.
Comprehensive summary for marketing for the first year of Facility Management on BuaS. After studying this summary, I had an 8.4 for the multiple-choice exam. Everything is clearly and flawlessly typed out with thick printed words for important terms. For questions or additional files such as old exams or practice questions, email me at the following email address: Uitgebreide samenvatting voor marketing voor het eerste jaar Facility Management op BUas. Na het studeren van deze samenvatting ha...
- Summary
- • 26 pages •
Comprehensive summary for marketing for the first year of Facility Management on BuaS. After studying this summary, I had an 8.4 for the multiple-choice exam. Everything is clearly and flawlessly typed out with thick printed words for important terms. For questions or additional files such as old exams or practice questions, email me at the following email address: Uitgebreide samenvatting voor marketing voor het eerste jaar Facility Management op BUas. Na het studeren van deze samenvatting ha...
This is a summary of Online Marketing and Communication in block 4. The summary includes all the chapters you need to learn for the exam.
- Summary
- • 47 pages •
This is a summary of Online Marketing and Communication in block 4. The summary includes all the chapters you need to learn for the exam.
Exam Summary for the course OMC (ITM 1st year BUAS) Includes short summary of essential parts of the book, aswell as results of seminars and MC practice questions. Also includes notes from lectures. This summary doesn't include the PROBLA part (you can download that from LMS)
- Summary
- • 14 pages •
Exam Summary for the course OMC (ITM 1st year BUAS) Includes short summary of essential parts of the book, aswell as results of seminars and MC practice questions. Also includes notes from lectures. This summary doesn't include the PROBLA part (you can download that from LMS)
Fairly comprehensive summary of Marketing Fundamentals. Original tables & figures are included, which makes the summary more clear. All the important infromation of the chapters are included.
- Summary
- • 34 pages •
Fairly comprehensive summary of Marketing Fundamentals. Original tables & figures are included, which makes the summary more clear. All the important infromation of the chapters are included.
Do you have documents that match this book? Sell them and earn money with your knowledge!
Related books to Marketing fundamentals, an international perspective
Was a summary of Marketing fundamentals, an international perspective not exactly what you were looking for? Perhaps a document from these related books can help you further.
Why study with the book summaries on Stuvia?
Relevance, efficiency and convenience. These are important elements when studying or preparing for a course or exam. Studying with the help of book summaries, which are linked to the ISBN number of your (study) book, is more relevant than ever. Your fellow students or tutors are sharing their knowledge to help you prepare for your exams. Find the ISBN number of your book and you'll be sure to buy the right summary. That way you won't be faced with surprises during your exams.
All summaries on Stuvia are written by students who have already taken the exam, lecturers who teach the study material or professional publishers. As a result, you can be confident that you will understand the course material more easily and that the summary contains all elements that are tested in the exam. Find the book you need to study by its ISBN and choose the best textbook summary.