Class notes
OMC Year 2 All Lectures and Notes
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This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'...
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