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Marketing Concepts
Lyndon Simkin, William Pride - ISBN: 9781473760271
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On this page you find summaries, notes, study guides and many more for the textbook Marketing Concepts , written by Lyndon Simkin & William Pride. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Marketing, Business administration, Radboud universiteit, Marketing concepts and strategies, 8th edition, MAN-BCU2008, Premaster & Dibb will be dealt with.
Popular summaries Marketing Concepts Notes
Summary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
- Summary
- • 90 pages •
Summary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
- Summary
- • 97 pages •
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
Marketing concepts and models per chapter in one overview
- Summary
- • 20 pages •
Marketing concepts and models per chapter in one overview
Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A very...
- Summary
- • 86 pages •
Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A very...
This document contains a summary of all videolectures except lecture 4 and 5 (guest lectures). Clearly explained, with illustrations for clarification.
- Summary
- • 38 pages •
This document contains a summary of all videolectures except lecture 4 and 5 (guest lectures). Clearly explained, with illustrations for clarification.
Latest notes & summaries Marketing Concepts Notes
Summary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
- Summary
- • 90 pages •
Summary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
- Summary
- • 97 pages •
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
Marketing concepts and models per chapter in one overview
- Summary
- • 20 pages •
Marketing concepts and models per chapter in one overview
Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A very...
- Summary
- • 86 pages •
Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A very...
This document contains a summary of all videolectures except lecture 4 and 5 (guest lectures). Clearly explained, with illustrations for clarification.
- Summary
- • 38 pages •
This document contains a summary of all videolectures except lecture 4 and 5 (guest lectures). Clearly explained, with illustrations for clarification.
