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Marketing Summary (2025) - University of Antwerp - TEW/HI ba1
This document is a comprehensive summary of the “Marketing” course from the first TEW/HI bachelor. The summary was prepared by Prof. Eva Heeremans during the 2025—2026 academic year. The summary includes all 18 chapters and provides a clear, structured overview of the entire subject matter. It is specifically designed for TEW (Applied Economic Sciences) and HI (Business Engineer) students at the University of Antwerp, and is intended as supporting study material for efficient exam preparat...
- Summary
- • 164 pages •
This document is a comprehensive summary of the “Marketing” course from the first TEW/HI bachelor. The summary was prepared by Prof. Eva Heeremans during the 2025—2026 academic year. The summary includes all 18 chapters and provides a clear, structured overview of the entire subject matter. It is specifically designed for TEW (Applied Economic Sciences) and HI (Business Engineer) students at the University of Antwerp, and is intended as supporting study material for efficient exam preparat...