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Unit 11: Relationship Marketing

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Unit 11 in full completed to a distinction, meets all the word counts and has all the evidence attached.

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  • Package deal
  •  • 10 items • 
  • by starraid3 • 
  • uploaded  2019
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Task 1 (P1)

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You are tasked with producing either an A3 or an A4 factsheet, which incorporates the following information (P1): (Please include some images and reference any quotes.) • A definition of the history/development of Relationship Marketing. To do this you should include the following: • Describe what Relationship Marketing is. • Why it is important to build long-term relationships of mutual advantage with customers. • Why the functions of customer service and quality in relationship marketi...

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  •  Book & Paket-Deal
  • Essay
  •  • 2 pages • 
  • by starraid3 • 
  • uploaded  2019
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Task 2A (P2)

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You are required to produce a leaflet, which explains the steps that Richer Sounds took to develop Relationship Marketing, and the reasons why they chose to develop it. (You can use examples from the owner’s book to explain your reasoning.) Please include images. (P2) Evidence required: Individual leaflet

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  •  Book & Paket-Deal
  • Essay
  •  • 2 pages • 
  • by starraid3 • 
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Task 2B (M1)

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Next you need to produce an Employee Guide of 400-600 words, which develops your work from Task 2a. Using the Richer Sounds website for and analyse how their advertisements/website help to promote an ongoing relationship with the customer, and how they can be used to support the company’s aims and objectives. Please include images. (M1) Evidence required: An Employee Guide (400-600 words)

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Task 2C (D1)

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Finally, you will need to produce a report of 400-600 words. In this section, you will evaluate the contribution of Relationship Marketing activities to the effectiveness of the marketing function within your selected business. One aspect to consider is customer feedback. (D1) Evidence required: An Individual Report (400-600 words)

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  •  Book & Paket-Deal
  • Essay
  •  • 1 pages • 
  • by starraid3 • 
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Task 3A (P3)

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You are tasked with planning and constructing a 5-7 minute PowerPoint presentation, which describes the current techniques used by Richer Sounds to retain customers. Please include some images. (P3) Evidence required: A PowerPoint presentation.

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  •  Book & Paket-Deal
  • Essay
  •  • 8 pages • 
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Task 3B (M2)

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You will then need to produce an A4 factsheet that analyses the effectiveness of current methods used to recruit and retain customers within the Richer Sounds company. Please include some images. (M2) Evidence required: An individual A4 factsheet

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Task 4A (P4)

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Use different techniques to identify perceived quality gaps for a selected service/product Checklist of evidence required: Individual leaflet

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  •  Book & Paket-Deal
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Task 4B (M3)

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You are required to write an Information Guide of 400-600 words, which uses your analysis from Task 4a, to develop and explain at least 3 various options that the college might use to close any perceived gap in their services. Where appropriate please include images. (M3) Evidence required: An Information Guide (400-600 words)

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Task 4C (D2)

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You are required to write a Report of 400 – 600 words, which makes justified recommendations which your selected organisation, (that you used in Task 4a and Task 4b), could use to improve their relationship with a group of customers (students). To achieve this, you should demonstrate the ability to look at the situation from different points of view. Where appropriate please include images (D2) Evidence required: A individual Report (400-600 words)

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Task 5 (P5)

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You are required to research South Essex College’s website, and prepare a 5-7 minute PowerPoint Presentation explaining its effectiveness with regards to customer relationship management systems. (P5) To do this you should look at: • The information that it provides. • How it communicates with those who are interested in applying for courses. • Any other relevant information. Evidence required: A PowerPoint presentation

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  •  Book & Paket-Deal
  • Essay
  •  • 6 pages • 
  • by starraid3 • 
  • uploaded  2019
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