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25 items

Global Advertising (CM2049) Summary

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Please be aware that this summary was primarily created for the Global Advertising course at the Erasmus University. Therefore, the chapters are not in chronological order but instead the layout was created so that it matches the weekly module structure. 47 pages of summaries for the course ‘Global Advertising’ (CM2049). Includes all required chapters from de Mooji’s book ‘Global marketing and advertising: Understanding cultural paradoxes’ Chapters; 1, 2, 3, 4, 5, 6, 7, 8, 9, 1...

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  • Summary
  •  • 47 pages • 
  • by ibcomsums2021 • 
  • uploaded  13-01-2020
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Qualitative Methods in Media & Communication Study Notes (CM2006)

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35 pages of Article summaries for the course ‘Qualitative Methods in Media & Communication’ (CM2006). Includes all required literature; Brennen (Chapter 1, 2 & 7), Flick, McKenchie, Nathan, Farquhar, Meyer, Dumitrica & Pridmore (Interviews & Sampling, Focus groups, Material & Textual Data, Introduction to data analysis& Interpretation, Rhetorical analysis, Semiotic analysis, Narrative Analysis, Thematic Analysis, Grounded Theory, Discourse Analysis; Writing & Assessing Qualitative Research)

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  • Summary
  •  • 35 pages • 
  • by ibcomsums2021 • 
  • uploaded  08-01-2020
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Digital Content Summary (CM2011)

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23 pages of Article summaries for the course Digital Content (CM2011). Includes all required literature; Burgess, Couldry, Fraustino & Ma, Madden &Janoske & Briones, Brekke & Thorsbjornsrud, Van Dijck, Joosten, Jenkins & Ford & Green, Ashley & Tuten, Effing & Spil, Transmedia Bible, Duffy & Kissinger, Hargittai & Walejko.

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  • Summary
  •  • 23 pages • 
  • by ibcomsums2021 • 
  • uploaded  08-01-2020
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Quantitative Methods in Media and Communication study notes (CM2005)

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All required lecture summaries for the IBCoM course Quantitative Methods in Media and Communication (CM2005). Including Creswell (2009); Chapters 3 and 7, Sue & Ritter (2012); Chapters 2, 4, 6, Pallant (2016); Chapters 1, 5, 6, 8, 15, 9, 17, 18, 19 , 13, Fabrigar & Wegener (2015); Chapter 1 and additional literature articles

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  •  Book
  • Summary
  •  • 45 pages • 
  • by ibcomsums2021 • 
  • uploaded  23-10-2019
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International and Global Communication study notes (CM2001)

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58 pages of Article summaries for the course International and Global Communication (CM2011). Includes all required literature; Fukuyama, Huntington, Stelzenmüller, Wolley, Guilbeault, Trottier, Jenkins, Auge, Shaheen, Bates, US Advisory Commission on Public Diplomacy, MIles, Kalb, Saivetz, Johnson, Ganor, and National Intelligence Council

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  • Summary
  •  • 58 pages • 
  • by ibcomsums2021 • 
  • uploaded  23-10-2019
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