Global Marketing and Advertising notes

Please be aware that this summary was primarily created for the Global Advertising course at the Erasmus University. Therefore, the chapters are not in chronological order but instead the layout was created so that it matches the weekly module structure. 47 pages of summaries for the course ‘Global Advertising’ (CM2049). Includes all required chapters from de Mooji’s book ‘Global marketing and advertising: Understanding cultural paradoxes’ Chapters; 1, 2, 3, 4, 5, 6, 7, 8, 9, 1...