Global Advertising

Erasmus University Rotterdam

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Global Marketing and Advertising

Marieke de Mooij

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Global Advertising (CM2049) Summary
Summary • 47 pages • 2020

Please be aware that this summary was primarily created for the Global Advertising course at the Erasmus University. Therefore, the chapters are not in chronological order but instead the layout was created so that it matches the weekly module structure. 47 pages of summaries for the course ‘Global Advertising’ (CM2049). Includes all required chapters from de Mooji’s book ‘Global marketing and advertising: Understanding cultural paradoxes’ Chapters; 1, 2, 3, 4, 5, 6, 7, 8, 9, 1...