Consumer Behavior Analysis (MKTG425) Class Notes - Ch. 1: Intro.
These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 1: Introduction. These notes cover the fundamentals of Consumer Behavior Analysis, including: consumer behavior definition, market segmentation overview, group identity, individual identity, and popular culture.
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Documentinformatie
- Geüpload op
- 16 februari 2022
- Aantal pagina's
- 2
- Geschreven in
- 2021/2022
- Type
- College aantekeningen
- Docent(en)
- Huff
- Bevat
- Class 1
Onderwerpen
- marketing
- business
- consumer behavior
- chapter 1
- ch 1
- introduction
- market segment
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market segmentation
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popular culture
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individual identity
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group identity
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brand relationships
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consumer behavior analysis