Emily1744

$8.17

Revision notes covering all 18 topics from theme 1 of Pearson A Level Business

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• 18 items •
by emily1744 •
uploaded 2020

i x

Marketing Strategy • Summary
Distribution • Summary
Pricing Strategies • Summary
Branding & Promotion • Summary
Product & Service Design • Summary
And more ….

Pearson A Level Business

$28.63

Summary notes on every topic from all four themes of the Pearson A Level Business course

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• 56 items •
by emily1744 •
uploaded 2020

i x

Marketing Strategy • Summary
Distribution • Summary
Pricing Strategies • Summary
Branding & Promotion • Summary
Product & Service Design • Summary
And more ….

Growing Economies

Describes the economic growth of world markets (e.g. BRICS and MINT), the growing power of Asian, African and other countries, implications of economic growth for individuals and businesses, and indicators of growth

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Summary
• 2 pages •
by emily1744 •
uploaded 2020

i x

PEARSON • Unit 4 - Global business
Pearson A Level Business • By emily1744

International Trade and Globalisation

Describes exports and imports, specialisation and competitive advantage, foreign direct investment (FDI) and business growth, globalisation, and trade liberalisation

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Summary
• 3 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 4 - Global business
Pearson A Level Business • By emily1744

Protectionism and Trading Blocs

Describes the different types of protectionism (e.g. tariffs and quotas) and how they impact businesses in the home country and businesses wanting to export to the country with the protectionism. Also explains trading blocs (e.g. Free Trade Areas) and how they impact businesses.

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Summary
• 3 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 4 - Global business
Pearson A Level Business • By emily1744

Global Markets

Explains conditions that prompt trade (e.g. push factors, extending the product lifecycle by selling in multiple markets, etc.) and the key considerations when considering a country as a market or production location

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Summary
• 1 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 4 - Global business
Pearson A Level Business • By emily1744

Global Mergers and Joint Ventures

Explains the reasons for global mergers and joint ventures, e.g. spreading risk over different countries or securing resources and supplies

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Summary
• 1 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 4 - Global business
Pearson A Level Business • By emily1744

Global Competitiveness

Explains how multinational corporations are able to be more competitive, competitive advantage, Porter's Generic Strategy, and movements in exchange rate and how this affects competitive advantage

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Summary
• 2 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 4 - Global business
Pearson A Level Business • By emily1744

Global Marketing

Explains global marketing strategy, different marketing approaches, adapting the marketing mix to global markets, niche markets, and social/cultural factors.

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Summary
• 2 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 4 - Global business
Pearson A Level Business • By emily1744

Multinationals

Explains the impact of MNCs on the local and national economy, ethics and morals, stakeholder conflicts, and the benefits and drawbacks of controlling MNCs

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Summary
• 3 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 4 - Global business
Pearson A Level Business • By emily1744

Corporate Objectives

Describes missions statements (the advantages and criticisms of them), corporate objectives, aims, corporate strategy, types of functional areas and their objectives, and the development of corporate objectives

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Summary
• 1 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 3 - Business decisions and strategy
Pearson A Level Business • By emily1744

Corporate Strategy

$6.81

Explains the four segments of the Ansoff Matrix and Porter's Generic Strategy, the three Distinctive Capabilities, the Boston Matrix, and the effect of strategic and tactical decisions on human, physical and financial resources

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Summary
• 4 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 3 - Business decisions and strategy
Pearson A Level Business • By emily1744

SWOT Analysis and External Influences

Explains what a SWOT analysis and a PESTLE analysis is used for, the structure of markets, uncompetitive markets, and Porter's Five Forces

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Summary
• 3 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 3 - Business decisions and strategy
Pearson A Level Business • By emily1744

Business Growth

Describes the benefits of business growth (e.g. economies of scale, increased market power, increased profitability), the problems arising from business growth (e.g. diseconomies of scale, overtrading, poor communication), and organic growth.

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Summary
• 3 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 3 - Business decisions and strategy
Pearson A Level Business • By emily1744

Mergers and Takeovers

Describes reasons for mergers and takeovers, what they are, the advantages and disadvantages of vertical and horizontal integration, financial risks and rewards of integration, hostile and friendly integration, and problems of rapid growth.

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Summary
• 2 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 3 - Business decisions and strategy
Pearson A Level Business • By emily1744

Quantitative Sales Forecasting

Explains quantitative sales forecasting and why a business would construct a sales forecast. Also explains moving averages, variations from trends, forecasting using extrapolation, scatter graphs and limits of sales forecasting

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Summary
• 2 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 3 - Business decisions and strategy
Pearson A Level Business • By emily1744

Investment Appraisal

Explains the three types of investment appraisal - payback, average rate of return (ARR) and net present value (NPV) - including how to calculate them and the advantages and disadvantages of each method. Also includes qualitative factors to consider when making investment decisions.

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Summary
• 2 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 3 - Business decisions and strategy
Pearson A Level Business • By emily1744

Decision Trees

Describes what a decision tree is, uses an example to show how to interpret one, and explains the advantages and disadvantages of decision trees.

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Summary
• 1 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 3 - Business decisions and strategy
Pearson A Level Business • By emily1744

Critical Path Analysis

Describes what a critical path analysis is, what a manager needs to know to use the technique, features of a critical path, key points of a critical path, and the advantages and disadvantages of it.

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Summary
• 2 pages •
by emily1744 •
uploaded 2020

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PEARSON • Unit 3 - Business decisions and strategy
Pearson A Level Business • By emily1744

Corporate Influences and Culture

Describes corporate influences (corporate objectives, stakeholder perspectives, business ethics), corporate timescale, evidence based and subjective decision making, strong and weak corporate cultures, and Handy's corporate cultures (power, role, task, person)

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Summary
• 3 pages •
by emily1744 •
uploaded 2020