Bman
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Social Media Marketing
This document describes steps in social advertising, its characteristics and various stakeholders that add value to the advertisement.
- Package deal
- Class notes
- • 4 pages •
This document describes steps in social advertising, its characteristics and various stakeholders that add value to the advertisement.
Social Advertising
This document describes how social advertisements works and what is the logic behind it. It explains key phenomenon like Homophily, Small world Phenomenon and Exposure as well.
- Package deal
- Class notes
- • 6 pages •
This document describes how social advertisements works and what is the logic behind it. It explains key phenomenon like Homophily, Small world Phenomenon and Exposure as well.
Word of Mouth Marketing
This document describes the concept of Word-of-Mouth marketing, viral marketing and buzz marketing with other relevant theory that explains the concept.
- Package deal
- Class notes
- • 7 pages •
This document describes the concept of Word-of-Mouth marketing, viral marketing and buzz marketing with other relevant theory that explains the concept.
Advice to Ford's CEO
This document analyzes Ford's strength with specific reference to the theory of Dynamic Capabilities. PLEASE DO NOT COPY !!! IT WILL BE A CASE OF PLAGIARISM !!!!!!!!
- Essay
- • 5 pages •
This document analyzes Ford's strength with specific reference to the theory of Dynamic Capabilities. PLEASE DO NOT COPY !!! IT WILL BE A CASE OF PLAGIARISM !!!!!!!!
Social Capital Applications
This document describes Lecture 4 on Social Capital Applications. It describes the role of a broker in social media and social networks.
- Package deal
- Class notes
- • 5 pages •
This document describes Lecture 4 on Social Capital Applications. It describes the role of a broker in social media and social networks.
Social Media and Social Capital
This document describes Social Capital and its types. It explains Dunbar's Number and other contradictions that arise in Social Capital.
- Package deal
- Class notes
- • 6 pages •
This document describes Social Capital and its types. It explains Dunbar's Number and other contradictions that arise in Social Capital.
Strategic Advice to AirBnB's CEO
This document advices the CEO of Airbnb for better performance. DO NOT COPY LINES AS IT CAN BE A CASE OF PLAGIARISM. USE FOR GENERAL REFERENCE ONLY.
- Essay
- • 5 pages •
This document advices the CEO of Airbnb for better performance. DO NOT COPY LINES AS IT CAN BE A CASE OF PLAGIARISM. USE FOR GENERAL REFERENCE ONLY.
Social Media and Social Networks
This bundle contains lecture notes of the subject Social Media and Social Networks.
- Package deal
- • 8 items •
- Introduction to Social Media • Class notes
- Assessing the Value of Social Media • Class notes
- Social Media and Social Capital • Class notes
- Social Capital Applications • Class notes
- Word of Mouth Marketing • Class notes
- And more ….
This bundle contains lecture notes of the subject Social Media and Social Networks.
Assessing the Value of Social Media
This document describes how we can assess the value of social media. It goes through platform connectivity and describes the Toulmin's Model clearly.
- Package deal
- Class notes
- • 5 pages •
This document describes how we can assess the value of social media. It goes through platform connectivity and describes the Toulmin's Model clearly.
The One Minute Manager
This document describes what it takes to be an effective manager. From motivating the team to punishing them when needed, this document will go through everything clearly by using pictures. The slides are very explanatory.
- Presentation
- • 44 pages •
This document describes what it takes to be an effective manager. From motivating the team to punishing them when needed, this document will go through everything clearly by using pictures. The slides are very explanatory.
International Trade
Assessing the Value of Social Media
Introduction to Social Media
Marketing Strategy
Financial Performance
Needed to revise some basics in the 3rd Year.. helpful