Social Media and Social Networks

This document covers the topic of trust and feedback in Social Media platforms with specific references to online markets.

This document describes steps in social advertising, its characteristics and various stakeholders that add value to the advertisement.

This document describes how social advertisements works and what is the logic behind it. It explains key phenomenon like Homophily, Small world Phenomenon and Exposure as well.

This document describes the concept of Word-of-Mouth marketing, viral marketing and buzz marketing with other relevant theory that explains the concept.

This document describes how we can assess the value of social media. It goes through platform connectivity and describes the Toulmin's Model clearly.

This document introduces you to the world of social media. It briefs on the technology being used and how it is vital for management to understand this.