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Very complete and neat summary of the UvA 2020 course Digital Technologies and Marketing, including ALL MANDATORY ARTICLES and Tutorial Challenges and Notes of the discussion. The summary is in English and is 31 pages long, it has many details and the most important parts covered are 'bold', for quick and easy reading. Check the table of contents shown in the document to see all the articles and podcasts. It took me forever to read and summarize all the materials - this summary will definitely s...
- Summary
- • 33 pages •
Very complete and neat summary of the UvA 2020 course Digital Technologies and Marketing, including ALL MANDATORY ARTICLES and Tutorial Challenges and Notes of the discussion. The summary is in English and is 31 pages long, it has many details and the most important parts covered are 'bold', for quick and easy reading. Check the table of contents shown in the document to see all the articles and podcasts. It took me forever to read and summarize all the materials - this summary will definitely s...
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Theories of Marketing (block 1, for people pursuing the Consumer Marketing and Digital marketing tracks of MSc Business Administration at UvA). They include summaries of the academic articles, as well as some lecture and knowledge clip notes. Help a girl out by covering my caffeine addition costs. Contact me if something doesn't make sense.
- Summary
- • 53 pages •
Theories of Marketing (block 1, for people pursuing the Consumer Marketing and Digital marketing tracks of MSc Business Administration at UvA). They include summaries of the academic articles, as well as some lecture and knowledge clip notes. Help a girl out by covering my caffeine addition costs. Contact me if something doesn't make sense.
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
- Book
- Summary
- • 97 pages •
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
Providing an in-depth and complete section of notes from the course of Topic: Content Marketing. Notes include not only a meticulous outline of the literature assigned but also from the weekly (zoom-)seminars. Chapter numbers refer to the book assigned for this course. Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!) . Being a topic, the course can be taken both in your second year as well as in your third year.
- Book & Bundle
- Summary
- • 85 pages •
Providing an in-depth and complete section of notes from the course of Topic: Content Marketing. Notes include not only a meticulous outline of the literature assigned but also from the weekly (zoom-)seminars. Chapter numbers refer to the book assigned for this course. Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!) . Being a topic, the course can be taken both in your second year as well as in your third year.
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
- Book
- Summary
- • 16 pages •
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)
- Summary
- • 137 pages •
Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)
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Marketing & Sales Summary HHS IB Year 2.
- Book
- Summary
- • 39 pages •
Marketing & Sales Summary HHS IB Year 2.
Summary / notes of all Knowledge Clips and Lectures for the UvA Master course Theories of Marketing 2020-2021
- Bundle
- Class notes
- • 27 pages •
Summary / notes of all Knowledge Clips and Lectures for the UvA Master course Theories of Marketing 2020-2021
This summary covers all 7 chapters from the book 'The Psychology of Food Marketing and (Over)eating'. It contains all the important information.
- Book
- Summary
- • 23 pages •
This summary covers all 7 chapters from the book 'The Psychology of Food Marketing and (Over)eating'. It contains all the important information.
Marketing management prescribed book
- Other
- • 413 pages •
Marketing management prescribed book
Complete summary of all articles for the UvA Master course Disruptive Innovation Marketing 2019-2020. The lecture slides and comments are also included! All mandatory articles are listed on the first page of the summary.
- Summary
- • 42 pages •
Complete summary of all articles for the UvA Master course Disruptive Innovation Marketing 2019-2020. The lecture slides and comments are also included! All mandatory articles are listed on the first page of the summary.