Summary Theories of Marketing Fall 2018 - GRADE 9,0
This is a summary of the master course 'Theories of Marketing'. It includes lecture slides, required articles, and my own notes.
MARKETING samenvatting 'Marketing - concepts and strategies' (7e editie) (ENG) (april - juni 2019)
Summary Marketing based on the book 'Marketing - concepts and strategies' by Dibb, Simkin, Pride and Ferrel (7th edition). The chapters discussed in the lectures (April - June 2019) are included in this summary (H 1, 2, 3, 7, 8, 9, 11, 5, 6, 10, 12, 20, 16, 17, 19, 14, 15, 18, 24).
Samenvatting boek 'Marketing: Concepts and Strategies'
Summary of the book 'Marketing: Concepts and Strategies' by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Only the required chapters for the exam.
Marketing & Innovation Articles Summary - 2018/2019
The following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef ( 2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe et al (2000), Kuester et al (1999), Homburg et al ( 2010).
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh
Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
The principles of Marketing hoofdstuk 1 tm 5, 7, 9 tm 12 en 14
Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English. I received a 8.6
Marketing for premaster (book: Consumer Behavior - 7th edition - Hoyer, Macinnis, Pieters)
Chapters 1 to 14 of the book Consumer Behavior 7th edition (necessary for Marketing exam - premaster Marketing Management Tilburg University).
Samenvatting Consument en Marketing voor midterm 1
This is the summary of the book for the first midterm of Consumer and Marketing. It concerns the masterpieces 2 up to and including 6, including pictures and examples from the book. With this summary you can get the first midterm !! The summary is in English as the test is also in English. This is the summary of the midterm of Consumer and Marketing. It concerns the masterpieces 2 up to and including 6, including pictures and examples from the book. With this summary you can get the first midterm !! The summary is in English as the test is also in English.
Samenvatting consument en marketing H2 t/m H6
Samenvatting voor de eerste tussentoets van consument en marketing, H2 t/m H6. Boek: Hoyer et al. 2018 Consumer Behavior 7th edition