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Marketing Midterm Summary A Framework for Marketing Management
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  •  Book
  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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Study notes Marketing Management week 1 - 7 (BT1203)
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Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)

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  • Summary
  •  • 137 pages • 
  • by daniellevanveen1 • 
  • uploaded  17-09-2020
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MARKETING
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MARKETING Chapter 1 1) A marketer who segments a population by age and gender is using ________ to categorize consumers. A) demographics B) psychographics C) roles D) lifestyle 2) A consumer researcher who examines consumers' lifestyles and personalities is studying ________. A) demographics B) psychographics C) social class D) roles 3) The growth of consumption communities, which give members a forum for sharing opinions and recommendations about specific products, has been mos...

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  • Exam (elaborations)
  •  • 107 pages • 
  • by kabitessy • 
  • uploaded  08-01-2021
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BUS 5112 Marketing Management Notes (GPA 4.0)
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This document contains course notes for all 8 units of the Marketing Management course (BUS5112) at the University of the People (UoPeople). These notes helped me achieve a GPA of 4.0 in 2020. Learning materials at the University come from a number of different sources. These notes were written to summarize them into a single document for ease of reference. They minimize time spent on looking for information, and have helped me greatly in every course assignment. Topics include: - Unit 1: Dev...

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  • Class notes
  •  • 45 pages • 
  • by pennylane1 • 
  • uploaded  21-08-2020
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Topic: Content Marketing (Literature & Lectures)
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Providing an in-depth and complete section of notes from the course of Topic: Content Marketing. Notes include not only a meticulous outline of the literature assigned but also from the weekly (zoom-)seminars. Chapter numbers refer to the book assigned for this course. Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!) . Being a topic, the course can be taken both in your second year as well as in your third year.

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  •  Book & Bundle
  • Summary
  •  • 85 pages • 
  • by FrancescaReverdito • 
  • uploaded  22-05-2020
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Summary articles Marketing & Innovation
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Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...

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  •  Bundle
  • Summary
  •  • 36 pages • 
  • by ivanradboud • 
  • uploaded  22-12-2020
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