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Thesis Hotel & Event Management Successful Marketing Plan
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This is a complete successful 4th year graduation thesis for HEM Hotel & Event Management of September 2019. Subject: Determine optimal marketing strategy for a Dutch travel agency. Pages: 124. Purpose: increase in turnover. A very extensive thesis with theoretical framework and detailed practical research. Includes: int. and external market analyses, BMC model, SWOT, 7-S model, marketing mixes, confrontation matrix and strategic options. A super thesis to save quite a bit of time. With extensiv...

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  •  Book
  • Thesis
  •  • 124 pages • 
  • by danielemmen • 
  • uploaded  30-11-2019
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