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ENG 3400 Marketing Final Exam-Questions and Answers
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ENG 3400 Marketing Final Exam-Questions and Answers/ENG 3400 Marketing Final Exam-Questions and Answers/ENG 3400 Marketing Final Exam-Questions and Answers

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  • Exam (elaborations)
  •  • 1008 pages • 
  • by mentor2000 • 
  • uploaded  24-05-2020
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Summary articles Retail & Omnichannel Marketing
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Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...

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  • Summary
  •  • 36 pages • 
  • by demitess • 
  • uploaded  02-01-2020
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Summary Customer and Marketing Analytics
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This summary was created for the Customer and Marketing Analytics course. On the other hand, you can also use this summary if you want to learn the following topics: - Factor Analysis - Perceptual maps - Regression analyses - Conjoint analysis - Other SPSS and statistics interpretations.

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  • Summary
  •  • 19 pages • 
  • by floormonch • 
  • uploaded  12-10-2020
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Marketing Summary
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The summary contains the most important lecture contents of the Marketing event by Prof. Dr. Martin Eisend. As the course was in English, the summary is also in English. Thematically, we focus on benefits for consumers, customer relationships, corporate strategies, SWOT analysis, and much more.

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  • Summary
  •  • 49 pages • 
  • by leakasa • 
  • uploaded  24-10-2020
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Theories of Marketing - summary all lectures + notes + reading questions
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Summary of all slides discussed in the lectures & seminars of the Theories of Marketing course, Master Business Administration. Additional notes & reading questions are integrated into the summary.

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  • Summary
  •  • 71 pages • 
  • by jessiederuiter • 
  • uploaded  08-09-2020
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Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.
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This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Grade achieved through this summary: 8.6

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  • Summary
  •  • 72 pages • 
  • by danobasch96 • 
  • uploaded  07-04-2020
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