• Page 4 out of 81 Search Results 'pieters'
  • 0

    Filter(s)

All 81 results

Consumer Behaviour COMPLETE summary (Consumer Behaviour 6th edition all chapters)
(3)
$10.91
5x  sold

I summarised all relevant chapters of the course book 'Consumer Behaviour 6th edition' by Hoyer, Maclnnis & Pieters and added my notes from the weekly lectures. The document is structured by week and session, so very easy to follow.

i See more info x
  • Summary
  •  • 29 pages • 
  • by Carlotta22 • 
  • uploaded  16-06-2017
Quick View
i x

Sell your knowledge on Stuvia

Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes.

Sign up for free today and start earning while helping others!

Start selling or learn more about selling on Stuvia  
Theories of Marketing - Article Summaries and Lecture Notes
(0)
$6.66
2x  sold

Summary of all lectures and articles with images and graphs. The summary mostly includes article summaries. The lecture notes were only added if they provided any additional information beyond the articles. *Week 1 – Introduction* 0. Course Introduction 1. Narver & Slater (1990) The effect of a market orientation on business profitability 2. Rust et al. (2004) Measuring Marketing Productivity: Current Knowledge and Future Directions 3. Aarons, van den Driest & Weed (2014) The Ultimate Marketi...

i See more info x
  • Summary
  •  • 54 pages • 
  • by susannkr • 
  • uploaded  09-04-2017
Quick View
i x