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Consumer Behaviour COMPLETE summary (Consumer Behaviour 6th edition all chapters)
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I summarised all relevant chapters of the course book 'Consumer Behaviour 6th edition' by Hoyer, Maclnnis & Pieters and added my notes from the weekly lectures. The document is structured by week and session, so very easy to follow.

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  • Summary
  •  • 29 pages • 
  • by Carlotta22 • 
  • uploaded  16-06-2017
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Theories of Marketing - Article Summaries and Lecture Notes
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Summary of all lectures and articles with images and graphs. The summary mostly includes article summaries. The lecture notes were only added if they provided any additional information beyond the articles. *Week 1 – Introduction* 0. Course Introduction 1. Narver & Slater (1990) The effect of a market orientation on business profitability 2. Rust et al. (2004) Measuring Marketing Productivity: Current Knowledge and Future Directions 3. Aarons, van den Driest & Weed (2014) The Ultimate Marketi...

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  • Summary
  •  • 54 pages • 
  • by susannkr • 
  • uploaded  09-04-2017
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